Fashion Magazine

Behind the Scenes

By Wardrobeoxygen @wardrobe_oxygen
I don’t think people realize the behind the scenes of being a fashion or style blogger in 2013. While I don't know how it is for other bloggers, here’s a peek into may daily life as a part-time fashion blogger.
I wake and grab my phone and head to the bathroom. While I pee, brush my teeth, and straighten my hair, I read emails, reply to comments and mentions on my blog’s social media channels. I need to stop after 30 minutes, because if not this could go on for over an hour. Time zones across the globe mean you can receive 20 emails at 3am asking to buy a text link, improve your SEO, or gift you with a scarf and ten more at 4am trying to spam your comment sections with links for cheap Fendi bags.
I try to figure out an outfit. I have that gifted scarf I need to incorporate before the end of the week, I have to wear that dress for that brand before the month is through but it looks stupid with tights and it’s only going to be 45 degrees that day. I already wore black for my last two outfit posts, if I do it again I’ll be hit with a dozen comments asking me if I’m depressed or gained weight or having marital issues. If I wear more than one c/o item in the outfit, will I be seen as a sell-out even though I really really like those c/o pieces? As I pull something together, I am thinking about what I will write, what the title will be for the post.
I go downstairs and start the outfit post – I write the title, get all the links for the products. I usually use ShopSense for my affiliate links because it’s profitable, easy to use, and they don’t harass me all the time with emails on how to improve my results or added widgets and giveaways and such. However, if ShopSense doesn’t have my link, I have to take some extra time to find that item online. I write a bit of the copy, just to get the ball rolling, tag the post, and do all the blogging back-end stuff.
On days when I don't have to be at work super early, my husband drives me to the metro to save costs and reduce the number of cars on the road. He brings out his camera, I give him a memory card, pictures are taken in our court or the street nearby. He shoots about 12 pictures. Pose, pose pose, pose, pose, pose. Okay get up close for detail shots. I don’t see any of the pictures, he pulls out the memory card and I slip it in my purse and we drive off. While in the car or when waiting at the Metro for the train I may Instagram my outfit, and will again check emails and mentions on social media. Karl makes a joke about how I’m addicted to my phone, I laugh, guzzle coffee, and keep scrolling because it’s not something I can do once I get to work.
When I take my lunch break, I eat it at my desk so I can work on the blog. I upload the pictures to my desktop, delete the ones with my eyes closed or where I have five chins, and quickly use PicMonkey to adjust the color, clone out Emerson’s handprint on my pants, and resize. Load the pics, finish the copy, and post all within about 15 minutes. My posts are automatically mentioned on Twitter, but I have chosen to manually share on Facebook because I can then add a photo, tag brands or fellow bloggers and make it a bit more personal. I also share on Pinterest – I feel goofy promoting myself but I’ve found over the past year that many people have found my blog because of that.
If I still have some time leftover (I rarely get full lunch hours), I’ll check my Google Doc for comments from my comment form, check out blogs I follow on Feedly, reply to some emails, chat with folks on Twitter. In all honesty, this time is usually taken up with emails, and not emails from readers.
Can I write a guest post where I throw in a bunch of links for my brand but not pay you?
I will offer you $25 to write a sponsored post on your site with 50,000 links about casinos or weightloss products or a brand of clothing that is derogatory towards women.
I’d like to give you $50 to put a bunch of crazy code in your sidebar which looks like an innocent button ad, but will in fact destroy your SEO and improve mine tenfold.
I have a scarf I’d like to send to you (always scarves!!) for free, but you need to feature it within two weeks, share it on every social media channel under the sun, use a special hashtag and link to this specific page. 
Your price is too high for advertising, how about I give you $30 and some SEO tips for a giant ad in your sidebar that will be there for three years? 
Have you had a chance to try out the skincare you didn’t ask to receive in the first place and when can I expect a review on your blog?

Even though Alexa and Quantcast and my Advertise page exist and you sent me your stats in the last email, can you please again give me all the statistics on your blog for the past year, specific stats that you’ll have to dig up on Google Analytics so I can see if your blog is worthy enough for me to send you a bracelet? 
Sorry, we cannot send you a pair of our shoes to review, but here’s a high-res image of it, I’ll be sending the shoes to a blogger who may have a much smaller audience but is younger and thinner but I hope you will still write about us and be sure to mention us on social media!
At the end of the workday, I am often rushing out of the office to get home in just in time for Karl to leave to teach. The days where he doesn’t work, I’d love to leave on time so we can have dinner together as a family, but usually I stick around at work for another hour. I catch up on things without the office bustling with people, but I also get blogging done. All that behind the scenes stuff – updating ads and links, making new Pin-able images for old posts that still get a lot of traffic, creating Polyvore sets for upcoming posts, creating posts and scheduling them for the future. I don’t get time like this often, so when I do I try to bang out at least one or two posts.
As soon as the Metro is aboveground, I’m on my phone checking emails and social media. Again, writing myself an email of tasks to accomplish. I get home, put my phone on the charger and spend time with Emerson. I give her a bath, put her to bed, and usually go right to my laptop where I deal with 50,000 more emails of companies wanting text links, to send me stuff, do giveaways, have me mention their brands or events, or speak on their panel. It’s tempting to delete every single one, but you never know what PR person can give you your next big break. I delete the ones that are obviously sent to 500 bloggers at once, but reply to all that are personal or make an effort.
When I’m home, I try to answer all the emails from readers, but I’m trying to do that more on weekends because I’m finding the personal interactions before bedtime really mess with my sleep patterns. For every compliment, there’s someone telling me I am fat or tacky, my child is ugly or my husband is gay. For every email that asks an honest question about fashion or style, there is one where someone is pouring out their entire story and hoping I can fix their life. For every email thanking me for my advice, there’s someone telling me my advice is wrong, damaging, or offensive. It’s hard; I love how my blog helps women so when I get such feedback it’s hard to not take it personally or change yourself.
I rarely read books anymore that don’t serve a blog purpose. I read fashion and style books, fashion and lifestyle magazines. I need to keep current with trends, style beliefs, up and comers. You all will hit me with some major whoppers of comments and questions and it reminds me that to be a good blogger you need to be well-informed on your subject. Every so often, I throw in a chick lit or crime novel to keep the fashion and style reads from being work.
Saturday mornings, Karl teaches yoga and Emerson and I have an hour or two before her ballet class. We eat breakfast on the couch, she usually playing ABC Mouse on her computer or apps on my phone, me with laptop and a fashion-related show on the TV. Project Runway, Rachel Zoe Project, It’s a Brad Brad World, something on the DVR I saw when going through The Guide. I get a post done, this is usually when I do capsule or more creative posts because I’m fresh, I can see nature outside my window, and I have little cold toes tickling me under the afghan and a warm furry dog on my feet.
Sundays, I usually do administrative work on the blog. Update graphics, coding, my social media channels. I know I do a lot less of this stuff than many bloggers, as I don't know PhotoShop, don't know the intricacies of SEO, and hell, I'm still on Blogger because I'm lazy.  I’ll send invoices to advertisers, reply to emails I have been avoiding, and the emails from you readers that deserve a bit more time and thought. I try to stick to viewing my stats on Sundays because it can be quite addictive, depressing, and cause competition.  Sundays is also when I start crafting the True Fashionista posts. I take over a week to finish those, since I pretty much stalk the bloggers online, finding where they have been mentioned, where they get their inspiration, what makes them so interesting. I try to do this while Emerson sleeps and Karl watches his sort of TV (Dual Survival, Vikings, etc.). Sundays are also when I clean up my bedroom – it can get pretty trashed trying to figure out outfits in a rush (and planning ahead just never feels right to me), so I put all the rejects away and do a bit of thinking about what I will wear for the upcoming week.  If things are going well, this is when I take the time to truly visit other blogs.  I find that lately I don't have enough time for this, and I miss it terribly.
For someone to blog consistently, it has to be a passion.  It's not just posing in a park with a clutch purse, at least it isn't any more.  I think of big full-time bloggers who regularly have events to attend, retail headquarters to visit, interviews to conduct and I think they must work more than 50 hours in a week to keep it going and to stay in the black. Being a for-profit blogger can be a very isolating, soul-selling, and exhausting profession, especially when to be successful you have to hide all that under a gleaming white smile and pair of covetable heels.  I can't imagine how it is for those who have chosen to make their blog their full-time job.  When you start dissing a blogger for being too big, a sell-out, for turning off comments or being distant, realize you don't know what is actually going on behind the scenes.
This will be the last post about the business of blogging for a while (at least until I get riled up again).  Thanks for letting me vent and share, but I want to get back to the fun stuff - fashion and personal style!  Next week I have a few more beauty reviews and I'll have some outfit posts as well!  Thanks for sticking through!  
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