It is fair to say that most people have heard of diversity reports. And it's probably also fair to say that most of us have witnessed, sometimes with a metaphorical bucket of buttered popcorn, as companies communicate in crisis to get out of... crisis. But most of us don't know what's going on behind the scenes.
Mark S. Luckie has an idea. The digital strategist, journalist and author of "The Digital Journalist's Handbook" and "DO U" wrote "Valley Girls," a fictional depiction of life behind the social curtain of popular tech company Elemynt. Most notably the journey of main character Kelsey Pace as she walks through life as a communications manager for the company. Having worked in strategic and partnership positions on Facebook, Twitter and Reddit, Luckie tells us he was very interested in exploring how real conversations about diversity work within tech companies.
"The most people have the most insight people have is the diversity reports, which are obviously published by tech companies, but not an idea of 'Okay, what's really going on?' And so this is what 'Valley Girls' intends to explore: What is really happening? How serious is the diversity? What are the things that are happening or not happening? What is the attitude of the employees towards it? One of the big ones narratives and what are the disputes between employees and executives to actually promote diversity within these companies? "
Tech watchers will read "Valley Girls" and perhaps be able to identify which corporate drama it refers to when it mentions this Congressional hearing or that anonymous memo. This, Luckie says, was on purpose.
"It's a fusion of narratives. So yeah, anyone who follows technology or works around technology will be able to ... say, "Ok, this reminds me of this, reminds me of this." And because as I said, all these experiences are not isolated from each other. They are intertwined with each other. "
With "Valley Girls," Luckie says she wants to explore the personal conflict that can arise while working at one of these companies. He did this and more.
Click Play above to learn more about the book, out this month, and what you've heard about the reactions of some in Silicon Valley.
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