Spirituality Magazine

#BecauseShesWorthIt Viola Davis Named L’Oreal Paris Global Spokesperson

By Firstladyb

FirstLadyB: Entertainment News With A Purpose

Award winning actress, Viola Davis is spreading the message of worth to women all over the world as the new face of L’Oreal Paris.

Viola DavisPhoto Credit: L’Oreal Paris

“As a young girl, I wasn’t always told that I was smart, beautiful, or worthy. I worked tremendously hard to get where I am today – overcoming feelings of doubt to become a woman who truly believes I am ‘worth it’ in every way. I believe it’s so important to build confidence in women from a young age, and to role model diverse perspectives of beauty. To now be part of a brand that has been championing women’s worth for more than 40 years and to use my voice to help empower others is truly surreal,” says Viola Davis.

View this post on Instagram

Viola Davis, our newest #LOrealParis Ambassador compares life to a relay race: by working together, encouraging each other and building each other up, we can go further. Pass it on! . . . @violadavis #worthit #lorealparis #violadavis #lorealparisfamily

A post shared by L'Oréal Paris Makeup (@lorealmakeup) on Sep 11, 2019 at 9:10am PDT

Making her brand debut at an event in New York City yesterday, Viola will appear in TV, print and digital advertising campaigns for Age Perfect beginning later this month.

Congratulations girl, and YES! you are WORTH IT!


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