Beauty brand Fresh, known for their exquisitely wrapped oval soaps, was founded here in Boston back in 1991 by Lev Glazman and Alina Roytberg, who opened an apothecary store on Tremont Street. Today the Fresh shop is on Newbury Street, where I recently enjoyed a little shopping spree, compliments of Fresh.
In 1993 Fresh beauty debuted those oval soaps, triple-milled, vegetable-based soaps infused with shea butter and laced with delicate, single-note scents, which they personally hand-wrapped in ornate cotton inlaid paper tied with a delicate wire and topped with a semi-precious stone. In 1998 came the Brown Sugar Body Polish, marking the first sugar exfoliant on the market. And on they go, developing fragrances and natural skin care products.
I left the shop with half a dozen goodies. I’m saving the body scrub and bath gel for Cape Cod, where I have a bathtub, but I’ve since become addicted to the Seaberry Nourishing Hand Cream and the Sugar Tinted Lip Treatments. Color, nourishment, and SPF . . they’re basically a dream come true. So yes, Fresh beauty is now in my daily cosmetic lineup.
Here are some Fresh beauty products I really love. Hover over the icon for name and price, then click to link over to Sephora or Nordstrom, which carries Fresh skincare and cosmetics. Coincidentally, Nordstrom has a lovely gift with Fresh purchase promotion going on now.
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