B2C Vs B2B: Social Media Marketing Comparisons

B2C stands for “business to consumer” and is the type of marketing that everyone is familiar with. A company wants you to buy this item or use this service, so they appeal directly to you. B2B, or business-to-business, is an industry that sells a product or service that is targeted at other businesses. Think of Microsoft Teams and other software, office cleaning companies, food and drink vendors...

Source