Ayesha Curry is redefining the title “Basketball wife,” the woman who has too many titles to name has just inked an exclusive deal with Endemol Shine North America.
Under the deal, the studio will develop original unscripted content with Curry and Flutie Entertainment’s Yardie Girl Productions for Curry to both appear in and also executive produce. In addition, Endemol Shine North America will work in conjunction with Flutie Entertainment, supplementing its work on licensing and brand partnerships for Curry.
