In a grand launch event hosted in Agra on 22nd January, 2016, ASUS has finally launched the much awaited ZenFone Zoom in India. Zoom is camera centeric smartphone that assures of giving an outstanding camera experience in a smartphone. The highlight of ZenFone Zoom is that it is equipped with world’s thinnest 3X Optical-Zoom.
Commenting upon the launch of ZenFone Zoom in India, Jerry Shen, ASUS CEO said: “Photography has become extremely important for today’s smartphone users. Consumers want to capture every precious moment of their lives on their smartphone cameras, and also be able to perform multiple tasks with the same device. With ZenFone Zoom, we are introducing an unbeatable smartphone that complementstoday’slifestylesand puts professional photography within the reach of everyone.”
And Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “Consumers in India are increasingly looking for devices that offer them world-class technology at competitive prices. With smartphone imaging becoming an ever-more important consideration for Indian users, ZenFone Zoom provides powerful features and unmatched specifications that help us keep our promise of empowering luxury for users.”
Camera: As camera is the highlight of this smartphone, let’s start by describing that. Zoom has 13MP PixelMaster camera,10-element lens created by the HOYA, laser auto-focus and world’s thinnest 3X optical-zoom. It claims of being capable of giving the user a DSLR like experience as it is equipped with Periscopic innovation, SmartFSI sensor, 52MP Super Resolution, 5cm macro shots and pro-style Manual mode. The camera of Zoom can deliver close-ups with up to 12X magnification. It has Optical Image Stabilization (OIS) technology for reducing the blurring caused by shaking of camera or hand. The rear camera is aided by dual-LED Real Tone flash for more natural image quality in low light conditions. It also has laser auto-focus that can focus in just 0.03 seconds and help in taking quick shots with better clarity. ZenFone Zoom is also equipped with Panasonic SmartFSI® image sensor and can capture more light and color for better photos.
Camera App: ASUS ZenFones have highly advanced camera apps offering several interesting camera modes. The camera app of ZenFone Zoom has an exclusive Super Resolution mode which applies multi-frame-fusion technology to create more detailed photos. In this, four high-resolution 13MP photos are fused together to create one photo with (4X) greater clarity than a single shot.
Specifications: ZenFone Zoom is equipped with quad-core Intel® Atom™ 64-bit core processor, 4GB DDR3 RAM, 128GB storage, 250Mbps LTE. Zoom is powered by 3000mAh battery with BoostMaster fast charging capability that can charge the device from 0 to 60% in 39 minutes. In short, it is a power-packed device. For more specifications, see the table at the end.
Display: Zoom has 5.5-inch 1920×1080 Full HD IPS display with 60ms touch-response time. It has 178-degree viewing angles, and 403ppi pixel density. The display is equipped with ASUS TruVivid technology which brings the images closer to the user’s touch. The display also has full lamination and smudge-proof coating. The display is protected with Corning®Gorilla® Glass 4.
Look and Feel: In terms of design, the smartphone has a unique appearance and looks more like a camera. But its sleek shape allows it to slip easily in a pocket. It has dedicated camera buttons for shooting, recording and telephoto controls. The device has a unibodyframe with metallic finish and diamond-cut patterns across back and sides. It is available in black and white color options. ZenFone Zoom comes with a safety loop strap to keep it safely attached to your hand while your attention is focused on taking a picture.
Availability and Pricing: ASUS ZenFone Zoom is available in India starting from 22 January, 2016. It is available on Flipkart and ASUS Exclusive Stores and is priced at of Rs. 37,999.
ASUS ZenFone Zoom Specifications:
