We wanted to give our readers a few resources to use moving forward. That’s why we put together this 7-step social media marketing strategy checklist to help all of our readers creating and auditing their own strategies.
#SMSSummit will feature 6 ultra-focused tracks designed to deliver in-depth insights into strategy development, content creation, ROI growth, paid social and much more! This is a must-attend for any marketing professional looking for practical takeaways to help address a spectrum of social media marketing challenges.
The app used to be notoriously slow (due to a brief and disastrous flirtation with HTML5), but today Facebook provides one of the best experiences you can find, and new features like Instant Articles and 360-degree video promise to take things even further. For many, without that white-on-blue “f” on the home screen, the iPhone feels naked.
One of our monthly checks here at Buffer is to visit each of our social media profiles and make sure that our profile photos, cover photos, bio, and profile info are up-to-date and complete. It’s a key part to our social media audit. A completed profile shows professionalism, cohesive branding, and a signal to visitors that you’re serious about engaging.
I’m sure there is plenty of self-loathing and porn on Tumblr. However, my daughter has been using it for years, primarily to participate in the fan communities of various TV shows, movies, podcasts, and video games that interest her. Kids in these communities demonstrate a lot of creativity as they role play, share artwork, and mash-up different stories. When drama arises in those communities, she is smart enough to stay away. She has also learned a lot about politics and gender roles, social justice issues and respect for diversity. I suppose we are fortunate that she has a good head on her shoulders and wants to share her world with us rather than hide it.
Most people just consume and share other’s people content but when you start making your own content you can build your own media platform. This allows you to develop a distinctive personal brand around your areas of expertise and become a recognized thought leader in your field.
In a world where Instagram likes can dictate social standing and cyberbullying abounds, Snapchat was able to capitalize on its younger users’ need for authenticity. While Instagram is all about making a moment look perfect, Snapchat is about sharing whatever is happening right now — awkward selfies, blurry videos, silly faces and all.
More importantly, these apps let customers connect to their favorite sites wherever they are. These users aren’t just sharing updates from their own lives, they’re searching for businesses, products, and services, and connecting with brands through their social channels.
This does not trouble Professor Floridi, because he thinks that some kind of currency is needed to fund social media — and if attention worked for TV, why not Facebook? But a vocal minority is lamenting not just the growth of social media ads, but also the way sites like Facebook and Twitter are nibbling away at the amount of quiet and reflective time in our culture, which has long been in decline.
For example, if you run your own photography business, you can input keywords like photography, wedding photography, camera techniques etc. DrumUp will give you interesting, share-worthy stories that can be posted straight to your social media accounts.
Clicks: This is the amount of clicks on your content, company name or logo. Link clicks are critical toward understanding how users move through your marketing funnel. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy.
Digital marketing is a term that has been around for quite awhile but hasn’t been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow of a definition. What about email, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging? You get the idea.
It can be used to stay in touch with friends through texts, video calls and voice chats. It even has a built-in translator to translate your chats. To find out more, head over to our Chinese Social Media stats page.
