Culture Magazine

Art Online

By Bbenzon @bbenzon
Sylvain Levy at AsiaPacific Magazine:
Yet most private collections are still in the “Digital Stone Age”; according to the website Larry’s List, in 2014 only 12 percent of collectors around the world were found to have an online presence....
Showing art virtually is not a new concept. Our vision for Dslcollection is greatly inspired by the late French novelist André Malraux, whose concept of musée imaginaire (“the museum without walls”) advocates presenting art outside the traditional confines of a museum setting. The same can be said of the Google Art Project, an online platform where users can access high-resolution images of artworks from partnering museums and institutions. The world’s art is literally at one’s fingertips.
Collections have come to be seen more as vehicles for intellectual, cultural and social exchange than as mere assemblages of objects. Therefore, in their presentation, one must go beyond the traditional white cube. Working online offers opportunities to tailor projects to specific audiences and create content with widespread appeal and accessibility.
Branding is crucial:
We believe that the digital world provides the opportunity to create a “cultural institution without walls” as well as build a sustainable brand identity. The necessity for private collections and cultural institutions to have a branding strategy perfectly highlights the change that is overtaking the art industry today. Branding is a significant step that one must take in order to stand out, make a difference and speak with a unique voice that represents one’s personality and values.
Sylvain and his wife, Dominique, have put (part of) their own collection online as the DSL Collection (though it seems to be down for construction at the moment). There's also a Facebook page.
H/t 3QD.

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