All you do is go their website and put in your brand name, blog name or personal name. This morning as I went there and for the first time I put in my personal name. There is more than one of me. For one of our brand names it was interesting to see the stats:
There is also information on:
You can really pull some interesting information from this website and you can also get daily emails - like a Google alert, it is called a social mention alert. There is also a realtime buzz widget for your website or blog too. All this is FREE.