Apple posted a new page on its Developer Portal and announced that it was delaying the iOS 14 anti-tracking feature that requires apps to ask permission before tracking users on apps and websites owned by Apple. other companies.
The functionality is not taken positively by many, including Facebook, whose Audience Network platform relies on data collection and tracking.
Facebook recently posted a blog post acknowledging the problem, saying it would hurt publishers' revenues and even added that it could remove Audience Network from iOS 14 devices if the situation does not correct itself.
Speaking of Apple, the Cupertino giant says that it would start rolling out the feature from early 2021. This is to give developers 1 enough time to make the necessary changes to their apps.
This feature allows users to accept or decline when an app requests an Identifiers for Advertisers (IDFA) code that allows ads to be personalized by tracking their activity on apps and services. Apps will also need to inform users of the reasons they are tracked when requesting permission.
While the feature does not directly harm advertisers, the possibility of a user denying the request made it a concern. And those changes could be higher, as privacy is a hot topic right now.
In addition to the privacy features of iOS 14, Apple has also asked developers to disclose their app's privacy practices through a new privacy information section that will be created on an app's product page.
Apple says developers will be able to submit relevant information by the end of next month, and that the privacy section will be rolled out by the end of the year.
