Apple is developing augmented reality content for its Apple TV Plus offerings, according to Bloomberg. The move is apparently intended to spark interest in AR technology and attract more subscribers to the streaming service.
The AR feature, revealed to Bloomberg by anonymous sources, shows elements of a TV show in the room in which the viewer sees them - like a moon rover crossing the coffee table For all of humanity, Apple's alternate story about the 1960s space race.
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This follows a report that Apple is working on a bundled subscription serviceThis could charge a single monthly price for multiple services including Apple TV Plus, Apple Music, and the Apple Arcade game platform. Apparently called "Apple One", the bundled service could make its debut as early as October.
Apple that launched its Apple TV Plus last fall, the new service promoted from give away a free year with the purchase of a new or refurbished Apple device. These free trials expire on November 1st, and Apple is hoping subscribers will pay $ 4.99 (£ 4.99, AU $ 7.99) per month to continue watching.
Apple did not immediately respond to a request for comment.
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