Culture Magazine

Apple, It's a Matter of Scale

By Bbenzon @bbenzon
Frahad Manjoo, in the NYTimes, assuring us that Apple is doing fine:
Apple’s iPhone business is now so huge it sounds almost fantastical — Apple books more revenue from the iPhone (about $154 billion in its last fiscal year) than Amazon, Facebook, Google, Microsoft, Hewlett-Packard or IBM generate from all of their operations. Two-thirds of the world’s countries have gross domestic products smaller than annual sales of the iPhone.
Yet the very dominance of Apple’s aging mobile empire inspires doubts about its future. The bigger the iPhone gets, the harder Apple has to work to beat its previous milestones, and the more vulnerable it appears to some fatal technological surprise.
The primary criticism of Apple’s recent performance is that it’s doing too much, and as a result, the general quality of its products has slipped. Related to that is the notion that Apple has lost some of its innovative and design magic. It has put out a larger-than-usual number of features and products that have failed to thrill reviewers. As Gizmodo put it in a headline summing up 2015, “Everything Apple Introduced This Year Kinda Sucked.”
I have no serious opinion on the future of Apple.

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