Moncler has teamed up with digital artist Antoni Tudisco for an exclusive NFT project as part of the ongoing celebrations for its 70th birthday.
A press release says that the brand’s Extraordinary Expedition global tour, which started in New York on Wednesday, will give an NFT to 500 people in each city. Each city’s NFT is different from the others, which is interesting. Each design is meant to show the “character and uniqueness” of each stop on the tour, which is based on exhibits.
“When I received the proposal to work together with Moncler, it was a no brainer for me that we gonna crush it,” Tudisco told Complex of being enlisted by Moncler for the project. “I have been following Moncler a long time and due to my passion of modeling and animating digital puffer jackets, it was a perfect match.”
When asked why he thought Moncler’s work in the NFT space was important, Tudisco said that brands are now starting to see their bases as more than just a group of customers.
“When brands enter this industry, they find opportunities to grow, and artists and collectors around the world are enabled to deepen their connection with these companies,” Tudisco said.
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