This autumn beginning saw a brand new edition of MuseumsQuartier Vienna Fashion Week. The Austrian capital hosted the eight edition of the event, which ran between 12 and 18 September 2016.
As usually, the event focused on Austrian designers and brands, but also welcomed collections signed by designers from other countries such as Hungary, Romania or Slovakia.
During the seven days of the event, there were over 80 shows that showcased the latest in Central European fashion and beyond. The overall vibe of the event was one that can be characterized as “diverse”. Critics, bloggers and partakers all agreed that this year at MQVFW there was truly something for everyone. From big gowns and ethnic-inspired dresses to urban wear and minimalist menswear, the palette of concepts seemed endless.
We really enjoyed many shows, as there were a lot of good fashions that walked down the runway of Vienna. From Musette’s extravagant shoes to Barbara Alli’s stunning African prints, we really found not only lots of inspiration, but many new shopping ideas as well. Guatemalan designer Juan Carlos Gordillo, who was last year on our favorites list too, put together an amazing collection of modern and chic clothing for the girl who is not afraid to take chances.
On our favorites list are also the Thai labels that presented their collections during MQVFW. Minimal and sleek, Black Sugar impressed through their dynamic outfits. It’s very hard to create dynamism and to convey energy with minimal elements, so their collection definitely needs to receive the credit it deserves. Iconic, another Thai label, presented a collection featuring a surprising mix of colors and elements. The way the brand mixed high elegance and sportswear was truly remarkable. Riva offered a show of beautiful silhouettes and bold colors and Six P.M. presented a collection consisting of both menswear and womenswear that was chic and edgy.
Another brand that put on a great fashion show was Aniko Smart Couture. We always love seeing clothes that are both conceptual and wearable in nature and, more than that, that are both vintage-inspired and futuristic at the same time. That’s not an easy thing to pull off, but the Viennese label definitely managed to do that.
Clothing with stories also came from young Austrian label Roee. What was remarkable about their collection was that they used cuts, colors, fabrics, accessories and the styling of the models to convey a vibe and communicate and emotional story.
One highlight that definitely needs to be mentioned is the Closing Show hosted by Mario Soldo from the Mother Agency. The party consisted of a runway show where 100 looks were shown. The looks offered a timeline of fashion, beginning with 1950s and ending with the 2000s. The colorful show also featured many musical numbers and performances (there was even a reenactment of “The Nanny”) and was seasoned with sparkle and humor.
Lastly, we’d also like to give kudos to the two fashion school shows that showcased the best in student fashion design: the Modeschule Michelbeuern and the Modeschule Herbststrasse were definitely a nice touch to the event, as one could see how the new generation of designers sees the future. And that’s what fashion is all about.
Fraquoh and Franchomme
P.S. We want to hear from you! Which is your favorite look from our MQVFW fashion edit? How would you wear them? Where would you wear your favorite MQVFW look? Share your feedback, questions or thoughts in the comments below! For more articles on style, fashion tips and cultural insights, you can subscribe to Attire Club via e-mail or follow us on Facebook, Twitter or Instagram!
