America Idol will release a set of contestant-based non-fungible tokens (NFTs) for collectors and fans to commemorate the program’s 20th season and two decades as America’s top television talent show. ThetaDrop, Theta Network’s environmentally conscious and cost-effective NFT marketplace, will offer these one-of-a-kind gems.
Fans who buy a $99 “American Idol NFT Card Pack” will get a random National Football League (NFL) card from one of the Top 14 participants. As players are removed from the game, collectors who own the required number of competitor cards will be eligible to win unique rewards over the next five weeks. Collectors who own the winner’s NFT will get their own unique Winner’s “Ticket to Hollywood” NFT, which may be exchanged for an actual ticket to Hollywood sent to their house for the season’s finale.
Throughout the first week of rewards, which begins Monday, April 25th, collectors who own an NFT of just one of the remaining finalists will get an American Idol 20th Anniversary Animated Logo NFT. During week two, collectors who have NFTs for two of the remaining candidates will get 300 $TDROP in their ThetaDrop account.
Collectors who have four competitors NFTs of candidates left in the tournament will get VIP Bronze privileges for their ThetaDrop account during the third week of prizes.
American Idol is the first high-profile partner to join Theta Network, the leading blockchain for media and entertainment. Theta previously collaborated on NFTs with American Idol judge and pop star Katy Perry, soulstress Dionne Warwick, the Samsung Galaxy S22 flagship launch, the World Poker Tour, and America’s longest-running television game show, ‘The Price is Right.’
“When you’re collaborating with internationally-renowned entertainment brands, it doesn’t get much bigger than American Idol,” says Mitch Liu, CEO and Co-founder of Theta Labs. “With our Theta-powered real time predictive NFTs, fans will be able to go beyond voting for the contestants and become a judge themselves – celebrating with their favorites and collecting rewards as they move through each qualifying round to the finals.”
“At American Idol, we are constantly challenging ourselves to be on the forefront of innovation,” says Megan Michaels Wolflick, the series’ Showrunner, and Executive Producer. “With interactive NFT trading cards celebrating our 20th season, fans will be able to immerse themselves even more into the Idol experience, as they collect their favorite contestants’ cards, and follow their progress throughout the competition.”
Theta Labs, Inc. is a privately held firm headquartered in the United States of America.
THETA.tv, a premium decentralized live streaming network, and THETA Network, the next-generation video, and entertainment blockchain, were developed by Theta Labs. Theta infrastructure rewards end-users for sharing their bandwidth to relay video to any PC, mobile device, smart TV, or Internet of Things device, enabling current video platforms to gain additional revenue and minimize content delivery CDN costs. The business established the ThetaDrop NFT marketplace in collaboration with the World Poker Tour, Katy Perry, Jukin Media, and Fuse Media to change the digital collectibles sector.
Global heavyweights including Google, Samsung, Sony, Creative Artists Agency (CAA), Binance, Blockchain Ventures, DHVC, and gumi serve on Theta’s corporate validator and governance council. To seed its peer-to-peer video network, Theta leverages its millions of viewers on THETA.tv, as well as collaborations with premium content providers such as Lionsgate, MGM Studios, and NASA. Theta infrastructure has been integrated with video platforms such as CONtv Anime, World Poker Tour, Cinedigm, Samsung VR, GameTalkTalk, MovieBloc, Ultra, and GFUEL, among others. Corporate investments include OTT media, entertainment, and live streaming services such as CONtv Anime, World Poker Tour, Cinedigm, Samsung VR, GameTalkTalk, MovieBloc, Ultra, and GFUEL. Among the corporate strategic investors is Samsung NEXT, Sony Innovation Fund, Bertelsmann Digital Media Investments (BDMI), Creative Artists Agency (CAA), and Silicon Valley venture capital firms such as DCM and Sierra Ventures. For further information, please visit www.thetalabs.org.
About Fremantle
Fremantle is a multinational entertainment firm specializing in the production, development, and distribution of both scripted and unscripted programming. From Too Hot To Handle to Mosquito Coast, Game of Talents to Shtisel, Farmer Wants A Wife to ‘Got Talent,’ and Family Feud to My Brilliant Friend, we’re responsible for some of the most popular, most-watched, and most challenging shows on television, reaching a global audience across multiple platforms.
We have an outstanding international network of production teams, companies and labels in 26 territories – our Fremantle family includes UFA (Germany), Wildside (Italy), Abot Hameiri (Israel), Miso Film (Denmark, Sweden and Norway), Blue Circle (Netherlands), Original Productions (USA) and Easy Tiger (Australia) to name a few.
We produce in excess of 12,700 hours of original programming, roll out more than 70 formats and air over 450 shows a year worldwide. We also distribute over 30,000 hours of content in over 180 territories.
We are also a world leader in digital and branded entertainment with more than 480 million fans across 1,600 social channels and over 40 billion views per year across all platforms. We are also the creator of Facebook’s most viewed video of all time, The Sacred Riana.
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