It's just the way they are. They know no other slogan. There can be no other slogan. With Degel Hatorah it is all or nothing. Everything is a fight for the salvation of Judaism. There is nothing that is ever less than all of Judaism.
Kikar reports that Degel representatives from around the country went to Yerucham to show support for the Haredi reps there as the city goes to elections.. of course the Yerucham elections are critical and are no less than the salvation of all of Judaism in Yerucham. It is not just one more or less vote - it is the future of the existence of Judaism in Yerucham!
There can be no less.
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