Fashion Magazine


By Dreamtechie

Ahujasons Shawl Wale Pvt. Ltd participated in the fourth edition of one of India’s exclusive consumer bridal and wedding exhibitions, “Vogue Wedding Show 2016”, in association with The Taj Group of hotels. The 3 day B2B trade platform and B2C shopping extravaganza kicked off on Friday, 5th August, 2016 at  Taj Palace, New Delhi and will continue till Sunday, 7th August, 2016. This plush and exclusive exhibition is a stage for various Indian brands across categories like Fashion designers, Jewellery designers, Makeup artists, etc. to exhibit, explore business opportunities, open new vistas and generate sales.

Ahujasons proudly and exclusively showcased their Collector’s Edition wherein they will showcase Rang Mahal, Sayambar and Darbaar. These are inspired by the heritage of Mughals and Royals of Rajasthan. They are truly handloom pashmina shawls which are hand painted and handembroided.  Apart from these shawls Ahujasons are showcasing Aabdaar, Gulabdaar, Kalamkari and Papier Mache.

Ahujasons are sure to make any bride look stunning, radiant and feel beautiful and confident. The collection is a special edition which has been embellished in multiple hues making them versatile. These have been deftly patterned in intricate designs using the age-old skill of hand painting making each piece unique and one of a kind, exuding a fine craftsmanship and subtle contemporary touches to ensure the handicraft lives on, in India and around the world.

Marriage is a special bond of a lifetime which strengthens with time & owning a Pashmina shawl which is one of the great India legacies will surely be a priced possession which will be cherished by the couple forever. Weddings are incomplete without gifts & the collection is quite certainly one of the best gifting options as it is one of the most sincere expressions of eternal warmth and love which will always be appreciated & treasured.

Talking about the exhibition, Mr. Bhuvan Ahuja, Retail Director, Ahujasons Shawl Wale Pvt. Ltd said, “We are extremely delighted to be a part of this upmarket wedding exhibition where our exclusive range is on display. This year is one of re-innovation, where our designs will be the fusion of past and present, where heritage, traditional designs and patters will be adapted with modern influence. The collection is a special tribute to the wedding season meant for the royalty of today. The response has been overwhelming & the visitors are thronging at this 3-day extravaganza to celebrate the indulgence of couture for a bride and buy Pashmina which are ‘must haves’ for wedding trousseau.”

Ahujasons was established to revive the dying art of shawl weaving and provide talented artisans with a livelihood. Four decades since its inception in 1980, Ahujasons is today the undoubted leader in the arena of shawls. It has more than made its presence felt not only in the domestic market but worldwide as well. They can well and truly well be called the inheritors of this rich legacy and credited with reviving the 600- year-old rich tradition.

Ahujasons offers shawls and stoles for every mood and occasion. From regular enthusiasts to the most demanding connoisseur, it is Ahujasons that first comes to mind as the purveyor of refined style and luxury in Stoles, Scarves, Shawls. From classic and timeless to contemporary and trendy, Ahujasons’ eclectic spread of exquisite shawls offers something special for everyone.

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