With the ease of the internet and comfort with online purchase and eCommerce, we are witnessing a huge shift of businesses towards online presence and establishment. And as businesses are paying more emphasis on online presence, websites now stand as the most important element.
And as the competition is getting stiff in the market, businesses are now keener to develop an engaging and interactive website. Hence they are actively opting to embed Pinterest Widget on website.
Pinterest is one of the prominent social media platforms that focus on the visual-based medium. And we all know how important visual-based mediums are. They help to express better, grab attention, and stay in the viewer’s mind for longer. And therefore, the strategy to add a Pinterest widget on website is getting all the deserved attention.
If you haven’t yet opted for this strategy or are still in a dilemma, then here are some of the major benefits. These benefits are hand-picked from various sources, as we think that these points can help you make your decision and convince you to adopt this strategy.
Benefits of Adding Pinterest widget on website
Various tools on the internet provide you with a dedicated Pinterest widget. The Pinterest widget is the functional block on the website that enables showcasing Pinterest feeds without any trouble. These tools simplify the embedding process and provide various other features that add great value to this strategy. Adding a Pinterest widget on website provides the following benefits.
Adds Liveliness to website
As consumers match their way towards online shopping and purchasing, businesses are now focussing more on establishing an online presence. And to stand out from the crowd in this stiff competition, it is important to have a lively and attractive website.
In simple words, as soon as the visitor browses a website, it should have the element that creates a good impression and encourages the visitors to stay on the website. And what can be a better option than adding images, right? After all they do provide a liveliness.
And this is where the Pinterest widget comes into play. We all know Pinterest is a hub of lively and attractive content that can create a good impression on viewers. By choosing to embed Pinterest widget on website you can bring that liveliness and eventually impress your visitors.
Adds an engaging factor to the website
Usually, people avoid visiting or browsing websites that are dull or monotonous. And it eventually decreases the chances of converting potential customers into customers or affects the reputation of the brand.
Images and videos from Pintetret can engage and hold the visitors on the website. In simple words, as visitors spend more time on the website, the chances of getting sales increase, and eventually help to reach business goals and amplify brand reputation.
You can choose to display content related to your brand on your widget. It creates an interest in the minds of your visitors and might help you in converting that visit into your customer. Yes! Engaging websites plays such a prominent role.
Increases website traffic
To stand out from the crowd or to get an advantage against competitors. One needs to have a better search engine ranking and for that website traffic plays a crucial role.
People usually feel attracted to a website that provides engaging content and enhances the browsing experience. Pinterest content can pull viewers and engage them on the website.
So, when more people visit and stay on the website, it will increase website traffic and decrease bounce rate. And all these measures help in increasing the search engine rankings. Now, you must be wondering how search engine ranking helps, right? The answer is forward. So whenever someone searches anything related to your brand on the website, better search engine ranking helps your website to get a key or pole position on the provided results. Therefore, it can eventually help you capture more audience and increase your chance of getting sales.
Boosts UGC
User-generated contents are a boon for marketers. It is like marketing gold. UGCs not only connect users with the brand but also help in increasing brand awareness. Hence, it is necessary to adopt strategies that boost UGCs.
Adding Pinterest widget on website is one such strategy. Consumers feel valued when a brand features consumers’ content on the website. It encourages users to make more content related to the brand to mention the website regularly. And at the same time, it encourages other users to create content and enjoy the limelight on the website.
Creates awareness about your Pinterest presence
In this age of social media dominance, consumers often determine a brand’s reputation and quality based on their online and social media presence. Pinterest is one of the major and influential social media platforms, therefore, it is necessary to have a strong brand presence on Pinterest.
By adding a Pinterest feed on the website, you can sneak into your Pinterest presence to your visitors. And as they have the option to connect with your account. It can help in strengthening your brand presence.
Summing It Up
Pinterest is one of the key elements of the marketing strategies of various businesses. It helps them to convey their message better, attract more audience and communicate with consumers. By opting to embed a Pinterest widget on website, one can extract more benefits. The points mentioned above are the major benefits that we think are crucial and help you clarify whether or not to imply the strategy.
