Marketing & Advertising Magazine

Adsterra Social Bar Revolutionary Digital Ad Format

Posted on the 27 June 2020 by Jitendra Vaswani @JitendraBlogger

Adsterra Network has already made a name for itself as one of the leading digital advertising companies in the internet marketing circuit that Offers globally, performance-based approaches to advertisers and media partners. Not the community has agreed to improve the game by launching a high-performance advertisement platform that helps publishers and marketers to achieve Click-Through Rate (CTR) 20x-30x higher than web move. The name of this new method is Social Bar!

Adsterra Social Bar Revolutionary Digital Ad Format

Social Bar by Adsterra!

Social Bar is a ground-breaking ad format which is displayed on the websites of publishers, enabling users to communicate natively. This is a modern innovative ad format with exceptionally high conversion and interaction levels, outperforming other formats. The non-intrusive nature of the Social Bar allows even people who usually don't interact with advertising to click on it. This style is also nice on both desktop and mobile devices and should suit all sizes of platforms well.

The Social Bar was created by Adsterra, the leading digital marketing agency, whose AI optimization algorithm selects the most appropriate creatives, formats and companies for your traffic, ensuring users see content that is sure to catch their attention.

Highly engaging ad formats

Adsterra Social Bar Revolutionary Digital Ad Format

Custom Banners (any html / css features), In-Page Move, Chat, Survey, and Video Bars come with 5 highly engaging ad styles. The best thing is that Social Bar is a five-in-one contract, and in a single campaign you can mix and match as many styles as you like.

Formats for Publishers

A ground-breaking ad format includes users in a conversation until they are sent to the bid page for the advertiser. It's top-level native and offers amazing CR thanks to its close resemblance to a real chat, seducing creatives and talking conversation scenarios.

An ad format which is strongly requested. This type of ad is visually identical to web push alerts and is displayed directly on the website of the publisher, not sent from a browser. Therefore, no opt-ins or subscriptions are needed for those advertisements. Typically, the In-Page Push ads come with CTA buttons to lead a consumer to an offer from the advertiser.

A next-gen interface that incorporates interactive features such as time counters and animations to the user experience. Such ads are highly visible and prompt actions which generate revenue. Your website will become a great place for eCommerce offerings with Custom Banner.

A next-gen interface which incorporates the user experience with interactive features such as time counters and animations. These advertisements are highly noticeable and prompt, income generating behaviour. With Custom Banner, the website will become a perfect location for eCommerce offerings.

The top-notch ad model includes consumers in a small survey before they are submitted to the bid page for the advertisers. Again: Extremely native, it captivates user attention, but does not interrupt user experience, resulting in an excellent conversion.

Formats for Advertisers

It appears to be a native feed update or a web move, as it is put directly on the website of the publisher, not sent from a browser. A true 2020 hit, this format can be completely customized. To hit the peak performance, you can change its scale, color palette and CTAs.

A ground-breaking ad format includes users in a conversation until they are sent to the bid page for the advertiser. It's top-level native and offers amazing CR thanks to its close resemblance to a real chat, seducing creatives and talking conversation scenarios.

This software is expected to maximize conversions, fitted with HTML / CSS. By adding animated pictures, carrousel-like elements, time counters, etc., you can render it as interactive as you wish. Custom Banner is free of "ad blindness" but does not remain intrusive.

You are empowered to publicize your deals in the most captivating way with the Video Bar. Movies or trailers for games, commercial teasers, short pre-rolls are perfect for attracting users by 2020. A short video is given with the CTA button which will lead a user to the page of the bid.

The top-notch ad model includes consumers in a small survey before they are submitted to the bid page for the advertisers. There, there is a double profit for advertisers. First, you engage the audience in action; second, you filter the answers and gather data.

Benefits of using Social Bar!

Social Bar has been designed by the marketers for the marketers. It is a tool that has benefits for all types of publishers and advertisers. Backed by the reputation and expertise of Adsterra, Social Bar surely packs a big punch on the face of its competitors with the tools and services it provides. Here are the major benefits publishers and advertisers are entitled to on using Social Bar!

For Publishers

  • The Social Bar operates on the website of the publisher; no user subscription needed.
  • Native & non-disruptive, Social Bar suits the website interface elegantly and can be closed easily.
  • All types of ads are mounted as one, so the viewer experiences different kinds of ads and isn't getting bored.
  • Social Bar alone will carry you multiple ads to benefit equal to that.
  • Lower CR drives superior CPMs.
  • The optimization algorithm powered by AI ensures that your audience gets the most relevant creatives.
  • 100% Standard compatible with Google.
  • A single line of code which you can install in one minute.

For Advertisers

  • Utra-native ads contribute to CTR growth of up to 20-30x compared with Web Press.
  • All computers, browsers, operating systems and iOS traffic included as opposed to Web Push.
  • Advanced options for targeting 20 +, including OS version, browser version, mobile carrier, IP range.
  • A / B checking for up to 15 creatives at a time to find the best artist.
  • Good coverage and traffic rate of 100 per cent; AdBlock does not cover formats from the Social Bar.
  • Full customisation: eye-catching creative elements, animation, and interactive.
  • AI algorithm ensures that the most important advertisements are consumed by consumers, delivering top CR.
  • No user subscription required and banner logic works on ads.

Why should you use Social Bar by Adsterra?

Now that we are pretty much through this crisp description of Social Bar and its capabilities, here are a few proven benefits of Social Bar that we recommend you should be aware of.

  • Click-Through Rate (CTR) 20x-30x higher than Internet drive, leading to higher conversion rates (A / B testing)
  • Works incredibly well on iOS, improving the ad coverage significantly (US geos are top in terms of volume and CR)
  • Really customisable
  • Higher publisher CPM rates due to high visibility and user interaction
  • A / B training at the same period with up to 15 creatives
  • Non-aggressive marketing complies with Google rules

Back to Featured Articles on Logo Paperblog