According emarketer.com a March 2013 survey of US advertising agency executives conducted by online video ad platform BrightRoll found that the vast majority of respondents (75%) said online video ads were equally or more effective than traditional TV.
Nine out of 10 also thought online video ads had equal or greater impact than display ads.
eMarketer estimates that video ad spending in the US will grow 41.4% this year, to reach $4.1 billion and Ad Execs believe the greatest growth in ad dollars is going to come from online videos and other online activity rather than traditional television advertising
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