Social Media Magazine

Achievements in 2014 & 2015 Perpectives

Posted on the 23 December 2014 by Smartadblog @SmartAdServerEN

Hello one and all, Achievements in 2014 & 2015 Perpectives2014 is coming to a close and it’s time for us all to catch our breath and to take stock of the past year. And to look toward to the future. Programmatic advertising is radically shaking up the digital advertising market for all the players in the value chain. For you and for us!

One of the highlights in 2014 has been the merging of the ad exchanges and the ad servers.By positioning itself as an integrated platform, Smart AdServer supportspremium publishers. The platform will allow them to regain control of all of their inventories, to monetize digital content (web, mobile and video) and to fully optimize the allocation among direct and programmatic sales, via theholistic yield.

With 40% of its publishers already connected to the Smart RTB+ solution and revenue that has increased eightfold since January 2014, in one year Smart AdServer has become a major player in this new ecosystem, particularly in mobile RTB.

Thus, Smart AdServer will close out the year with strong overall growth of its business, especially international business, which already represents more than 60 % of its revenue with two-thirds of its clients.

In 2015, the company will continue its innovative momentum, among others in premium programmatic advertising, with ever increasing control and new tools for the video and rich media campaigns, or even for the guaranteed deals.

Moreover, internationally we continue to benefit from significant investments, particularly to capitalize on the success achieved this year in the US, where we opened an office in February and where more than 25 new customers joined us in just a few months.

Finally, in this increasingly complex ecosystem, the quality of service and support are still our primary priorities so you can benefit from all these opportunities!

The whole Smart AdServer team wishes you the very best for the end of year holiday season.

Achievements in 2014 & 2015 Perpectives

Thank you for your confidence and loyalty!

The Smart AdServer Team

Smart Key figures:  

.  120 billion web impressions of which 20 billion are mobile impressions

.  450 clients

.  10 offices around the world

.  + 16 billion impressions available including 3bn on mobile per month in real time.

. +240 million unique visitors were reached by partners on Smart RTB+ in the month of November 2014.


They joined us in 2014:

smartadserver clients 2014

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