On August 19th I presented a webinar for the Word of Mouth Marketing Association (WOMMA) on accelerating campaign results through Integrated Marketing Communications. In the presentation, I gave a brief yet thorough understanding of IMC and laid out an overview of the most effective multi-channel strategies. I also talked about clever ways to link tactics so that all channels are supporting and boosting each other, including word of mouth and social media. Finally, I gave concrete examples of strategies that work.
If you’d like to view the webinar, which is about 45 minutes with 15 minutes Q&A, you can check the whole thing out on YouTube, or embedded below. If you have questions, feel free to leave a comment or e-mail me!
