Drink Magazine

AB-InBev Stirs the Kettle at Super Bowl Once Again

By Marc Wisdom @JaxBeerGuy

NotAHobbyThe Super Bowl is over and that means that Anheuser-Busch/InBev has succeeded in raising the ire of someone in the craft beer world. This time they took aim at hobbiests who enjoy brewing their own beers and by association many craft beer breweries that come from home brewing roots.

The offending ad, titled Not Backing Down, features Budweiser and asserts that making the beer is “NOT A HOBBY.” The thing is, home brewers agree with this sentiment. BUt, likely for reasons other than the mega brewer intended.

In a new blog post, American Homebrewers Association Director Gary Glass reacts to the ad.

Below is an excerpt:
The hobby of making beer is usually done in small batches at home by passionate beer lovers. Budweiser is made in massive automated factories (not what I would consider “brewed the hard way,” as suggested by a Budweiser ad aired during last year’s Super Bowl)—it’s actually about as far from a hobby as you can get. As homebrewers, we brew beer because we love beer with full flavor and by brewing beer ourselves we can hone in on the flavors we like most. 

Read the full post and share the link

 

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