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A Surprising Number of Users Can’t Recognize Paid Ads in Google Search

Posted on the 18 August 2016 by Worldwide @thedomains

Graham Charlton published an article on how many users can’t recognize a PPC ad in Google search. Now I remembered reading another article a few months back which Charlton referenced in his latest article.

The latest findings show 55% of respondents did not know the difference between paid listings and organic listings.

Google PPC Ads
Check out the entire article on for a detailed breakdown by age, and a look at how Google’s ads have changed their look over the last decade.

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