Are you struggling to break through to your target market with your WordPress website? You are not alone; Google says that millions of websites are indexed daily but only a few reach their revenue targets.
The internet environment keeps changing and businesses which are slow to adapt find it harder to meet their targets. Search engine optimization (SEO) has now become an integral part of online business marketing.
In fact, SEO has now emerged as an industry on its own powered by more structured guidelines for Google and other search engines. As the SEO industry becomes more streamlined, the demand for SEO services has gone up tremendously.
Every business is now scrambling for a piece of the customer-rich internet marketplace. In traditional SEO, anything goes as long as a business gets that high ranking on search engine results pages (SERPs).However, pay-per-performance, also called performance-based SEO, has emerged as the better alternative with clients finding this model more reliable.
Leveraging the Power of SEO
Of course your WordPress business website on its own is a powerful tool in the online marketplace. This is one reason why 60% of all websites using a CMS go for WordPress. However, you have to appreciate that stiff competition calls for more innovative thinking and this is where SEO comes in.
A recent survey shows that 75% of internet users don’t scroll beyond the first page of search engine result pages (SEO). This means your marketing efforts must also focus on positioning your website among the top ranking on SERPs for ranking keywords. There’s no gainsaying the place of SEO at the core of your online marketing campaigns.
Pay-Per-Performance SEO in Detail
If you have been finding it hard to reach your business target despite investing in WordPress SEO services, it is time you looked at what performance-based SEO has to offer. The volatility of the internet marketplace means you should always be on the lookout for the trending techniques.
With the popularity of pay-per-performance search engine optimization on the rise, it is only logical to get more insight on what it entails. This is the only way to stay ahead of the pack in your niche as an early adopter.
Pay-per-performance SEO is a new approach to search engine optimization where a client pays only if the results promised are achieved. You only pay for results and this is the biggest win for any website owner. In traditional SEO, you are forced to pay for a package which might include services you don’t even need. There are also no clear-cut agreements on how to measure results in the old fashioned SEO.
In this working arrangement, you have an agreement on the results and the time limit within which you expect such results. Many SEO providers are now shifting from traditional practices to pay-per-performance basis.
If you are wondering whether pay-per-performance is the best for your WordPress website, consider the following benefits:
- No-risk SEO Services
One of the major complaints you will find on consumer reports regarding SEO companies is the fact that they never deliver fully on what they are supposed to do. The SEO industry is still in its nascent stages and there are no standard regulations yet. As such, you should always be wary when paying your money in advance. This is where this performance-based SEO model comes in because you will have a contract based on actual work done. If there are no results, you don’t have to worry about payments; in essence, you have a zero-risk situation which is perfect for onlineservices.
- Higher ROI
In traditional SEO, you are supposed to pay for a package that might not even be suitable for you. This means irrespective of the results, you will have paid some money with no guarantee of returns. However, performance-based SEO changes all this by making it possible to only invest in services that you think are necessary for your SEO campaign. The SEO provider knows they only get paid after results are achieved and hence, they hire the best team and use only highly effective SEO strategies to meet the terms of the agreement.
- Better Working Relationships
Many website owners complain about poor working relationships with their SEOs and this is understandable. Most traditional SEO companies are not forthright about their operations and this is despite getting paid in advance.
When clients followup on results, what follows is a lot of tension and eventual breakdown in the relationship. With performance-based SEO, you have an agreement and this means the working arrangement is more solid. You will find it easier to use the SEO service over and over again.
While performance-based SEO offers many advantages, you should be wary of scams where you get lofty promises only for your WP website to get hit with a penalty. Make sure you agree on white hat SEO only and avoid shortcuts including keyword stuffing, article spinning, spammy links, comment spamming, cloaking, fake social signals and low-quality backlinks. When you find a reliable performance-based SEO service, you will be on your way to achieving your SEO objectives.
Tim Hollande is a performance SEO expert based in New York. He has over 19 years’ experience in the industry. Tim also comments on industry issues through his blog. Visit his blog here for more information
