Have you ever wondered what a day in the life of a real estate agent looks like? Is there some routine they follow day after day, or do they always have a different schedule? Most real estate agents would tell you that there is no typical day at work for them. Every day is unique, as their responsibilities vary depending on the work and their clients' schedules.
That being said, if you are considering working as a real estate agent, let's imagine what one day in the life of a real estate agent could look like. This will give you a good idea of what you could have to do if you chose this exciting career path.
Here is a day in the life of a real estate agent:
Morning: Arrive at the real estate office
Let's pretend you are a real estate agent who is part of a small team. After a quick breakfast and a much-needed coffee at home, you get to your office, chat with your colleagues, return a few emails, then make a phone call.
You then focus on some administrative duties. You draw up a contract for one of your clients, work on data entry, and review your client appointments for the upcoming week.
Morning: Look at the new real estate listings
After taking care of some paperwork, you enjoy a nice cup of coffee while taking a look at new and updated listings on different sites.
As a real estate agent, you need to be aware of the latest market trends and of what is going on in the neighbourhoods where you work. You need to have a good idea of which homes are for sale and how fast they sell.
You take a moment to read some insightful market reports and create or update a few listings.
Morning: Work on generating real estate leads
If you want to have a steady flow of revenue, you need to constantly generate leads. You know that many people are looking to sell or buy a house, and you have to market your services so they can find you and become your clients.
There are many ways you can do this. You could spend some time updating your social media pages, work on designing a postcard that will be mailed to everyone in your neighbourhood, or even go knock on some doors. You can also use real estate CRM like IXACT Contact to manage your leads properly.
Afternoon: Monitor your neighbourhoods
The most successful real estate agents are the ones who know everything there is to know about their neighbourhoods. Today, as you drive to your favourite restaurant to enjoy a delicious panini sandwich, you observe what is happening around you.
You notice a new small clothing store that just opened. You pay attention to how the traffic is flowing at this time. After your lunch, you go to a corner store to buy some gum, and you have a chat with the owner about an event that will take place in the neighbourhood very soon.
Afternoon: Plan an open house for the weekend
You return to your office, return a few more emails, then spend a moment working on planning an open house for the upcoming weekend. You reach out to a caterer who will provide snacks and drinks for whoever will come and visit the house while you are there.
You know that open houses are a perfect opportunity for a real estate agent to generate leads and enlarge their professional network, so you post about the event online in hopes that it will attract many people.
Afternoon: Research real estate opportunities
Once you are satisfied with promoting your upcoming open house, you research continuing education opportunities. You have to meet some continuing education requirements to maintain your real estate license, but you also simply enjoy learning new things and growing as an agent. You find an interesting online class about increasing traffic on your website, and you enroll in it.
Afternoon: Show real estate properties to a client
You now have an appointment with a client who wants to visit a few properties, so you grab a bottle of water and a granola bar on your way to the first house because you don't know when you will be able to eat supper.
You meet with your client, take them on a tour of the first property, answer their questions and concerns, then move on to another property. It takes a few hours, but your client is interested in the third property and tells you he will call you back when he has made up his mind.
Afternoon: Keep up with real estate clients
After the showings, you get back to your office. Before you go back home, you have to keep up with a few of your clients by sending a few emails or responding to comments on social media.
Generating new leads is crucial, but you also have to nurture your relationships with your current and past clients. Because you never know what might happen tomorrow...
