Recently, Pratik Dholakiya of E2M Solutions and OnlyDesign created an excellent checklist that marketers can follow to add integrated marketing communications to their campaigns. Building on key marketing concepts and expanding from there to discuss how IMC ties in to various aspects of an organization’s promotional efforts, he provides a step-by-step guide and suggested tools that can help marketers and business executives master IMC.
Of integrated marketing communications, he writes:
Integrated Marketing Communications is not like a software package that you can buy, install and run in one go. It is a far-reaching change that affects every aspect of the organization, external agencies as well as the end user.
The attempt is to make all the various marketing tools that we have at our disposal to work together in a synergistic manner so that they make up for each others deficiencies. That is easier said than done. Give your organization time and solid direction on how to go about this process and see how the fruits of collaboration and marketing synergies come together to build a stronger, more successful brand in the long run.
Read the full text of the article at SEP.
You can follow Pratik Dholakiya on Twitter @E2MSolutions.
