What would a dream place for kids look like? The Candy Store by Red Design Group in Australia realizes just that. The perfect environment was created for a sugar-free candy store known as Sweet Enough and based in Melbourne, Australia.. Looking at these lovely images, you feel like you want to get out your crayons and start coloring! Having a white background with illustrations in black is such a smart idea to accentuate the bright colors in the candy.
Being strongly influenced by the idea of designing a playful, simple and somewhat illusional space for the Candy Room, the exaggeration of a ‘room’ idea was formulated. The application was to use line artwork on white space to represent a room.
Everything including the fixtures is painted in white, while graphically applied line artwork produce the suggestive elements of a room – A kitchen splashback is drawn complete with a boiling pot on the stove or a framed portrait of one of the kids. RED was also responsible for the branding and all the packaging throughout the store. Allowing the space to be predominately white allowed the colors of the confectionery to dress the space. In a sense, the interior design for the Candy Room creates a fantasy and experience of a room without creating one.
Red Design Group
