The situation going on in Greece has been in the news for the last few years. Back in 2011 a new software company decided to name itself Grexit. With all the talk back and forth on whether or not Greece will leave the Eurozone, some have coined the phrase ‘Grexit”
QZ.com reported that all the attention is screwing up the traffic analytics and Grexit is considering a rebrand.
From the article:
As millions clamor to the Web for news of a Grexit, many will mistakenly land on the website of Grexit—a software company that has seen a 20% increase in traffic on its website in recent weeks. Google now lists the company as a “related term” in Greece and the Euro trends.
But instead of the extra eyeballs being a boon for business, it’s just “screwed up our analytics,” Grexit cofounder Nitesh Nandy tells Quartz. “We’re getting irrelevant traffic that’s just bouncing off and messing with our conversion rates.”
That’s because the email software startup that launched in 2011 to make it easier for coworkers to share email and collaborate on projects is grappling with the fact that its company’s name has been hijacked by an economic drama now associated with failed leadership and long lines at ATMs.The company is now considering a name change and rebranding, Nandy tells Quartz.
Read the full article on QZ.com
