TikTok is a social media application, which uses short-form videos to interact with other users. As most people know, it has become a revival for all the video marketing space. TikTok grows with a huge number of active users with a high rise in consumer demand for shorter content. TikTok is the best platform where you can reach people in a brief period.
Since its release in 2016, it continuously proves that the short videos(15-1min) are more than enough to reside in people's hearts. It's more than a video application used for entertainment and acts as an efficient marketing tool for business.
In this article, we will discuss the video marketing hacks that you need to know before 2022.
#1 Video Marketing - Influencer Campaign
The TikTok influencer campaign is a big success, where brands work with influencers whose followers match their target market. You need to appeal to the TikTok demographic if you need success in this influencer marketing campaign. Consider if you want to sell fashion accessories to tweens and teens, you can prefer influencer marketing.
However, you can market on TikTok without using the influencer campaign, but TikTok has added some new formal advertising systems. This influence promotion on TikTok is quite hard in TikTok, but it's easier when brands hold hands with established broadcasters.
#2 Create Original Content
Repurposing the existing content is a good way, especially if you were the one to start. Your regular followers should be the ones who are already familiar with the content, and that's a good connection.
- Play with a range of content - If you have lurked every nook and corner of the platform, you will get to know every simple and educational video works well.
- Don't expect to make every video perfect - The algorithm helps boost the changes on TikTok, so don't worry about the videos.
- Be personal - Whether it is a filter or no makeup, make every video that seems natural.
#3 Advertising On TikTok
Advertising in TikTok is one of the great opportunities for brands, where active users already outpace Twitter and Snapchat. In early 2019, TikTok released its beta version of the advertising platform.
If your brand's target audience is Gen-Z, TikTok ads can potentially prove to be a good investment for exposure. Even when you find out it is not going to work, you can even learn about the process to get more prepared for future advertising.
#4 Trends - Video Marketing
Trends are the other ways of using hashtags which is a part of the marketing strategy is to keep an eye on the trending hashtags. Not only do the trending hashtags serve as a big cheese in marketing on TikTok, but content also does well.
Do not forget that trends can be fast-moving, and When you keep your eye on TikTok trends, you are likely to get more ideas about choosing content for your campaign.
#5 Branded Content Marketing
By writing branded content on TikTok, you can promote goods and services, bringing value from the third party. Here, you can increase TikTok followers count exponentially by providing branded content, which works best for content marketing. Otherwise, you need to disclose following your regulations, like a brand endorsement, partnership, or promotion.
You need to know on TikTok to initialize the "branded content toggle" before posting branded content. When you include disclosure to your video description (For example, #Ad), it will automatically allow the branded toggle, which is available for you.
#6 Repurpose User-Generated-Content
Before getting started with the UGC marketing strategy, it is essential to build a framework to make the idea a success. The first thing you have to consider is to create a goal because it will let you progress towards your dream successfully. Let's look into some of the examples involved that brings exposure for UGC content:
- Boost brand awareness,
- Find more leads,
- Improve social engagement, and
- Ramp on your content production.
Before starting, come up with hashtags of your company name or brand slogan, and after that, you can encourage users to use the hashtags when they post their videos on TikTok.
#7 Invest In Community Engagement
Community engagement is more enough than managing the community. TikTok users grow up in the world of digital engagement; at some point, it is a more significant part of their daily lives.
It's better to take time to like a video, comment on a video, and share a video, and it works because this would be an initial stage to start a better engagement.
#8 Hashtag Implementation
Like other social media platforms, TikTok users rely on hashtags for content visibility. When a user's click on the "Discover" page, they can find the same or relevant hashtags for the content, which is the best strategy that brands could use.
One of the benefits of hashtag video marketing is they amplify the reach of the content. Second, they quickly find out the competitors in your niche, and finally, they help get more followers.
#9 TikTok As Fundraising Tool
If the non-profit is looking to target the younger generation, TikTok is the best choice. However, there are literally many ways to fundraise in TikTok by creating and posting on the platform. Do you know what the donation stickers mean on TikTok? A feature that encourages users to donate while using the TikTok application.
At the very beginning, you have to pick the amount of nonprofits, will be the recipients who donate on TikTok. Let's discuss how to use donation stickers on TikTok, and they are as follows:
- Make sure that you use the newer version of the TikTok application.
- Decide whether you want to create, post, or go Live on TikTok.
- Next, add the donation sticker which is in the sticker options.
- Pick the organization you want to support.
- Place the sticker on your video.
- Add a caption to your post and continue the live streaming option.
Bonus Tip
- People will get more personalized when you implement the behind-the-scenes content.
- Content creators can use graphic overlays and filters in the videos.
- Live-streaming is the best option for video marketing as well.
Summing-Up
The popularity of the TikTok application is continuously rising, and marketers have an opportunity available on this platform. As mentioned above, marketing hacks can give a power pack success to your TikTok account and suddenly familiarize your brands.
Author Bio
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on Twitter.com.
