9 Proven Steps To Sell Courses Online 2021: The Complete Guide

Businesses, as well as institutes from across multiple industries, are adopting online training solutions. Online education industry is growing like wildfire in 2021.

If you are wondering about tapping into this potential and launching a course yourself, you have come to the right place.

In this blog, I'll be covering in-depth how you can create, market & sell your online courses.

But, before that let's understand why selling online courses is a profitable avenue.

Why Selling Online Courses Is Profitable?

The ability & will to invest in education and learning is an emerging trend. This is being seen amongst both old, as well as, young demographics.

These trends have emerged because people do prefer the comfort and flexibility of their home. There is no fuss to commute, or the money spent on it. Online course programs allow you to avoid the complexities involved in attending a physical class.

Hence, an online course, if launched strategically creates a steady stream of income for you. Once the course is built, you need to work on marketing and selling it.

Let's help you launch your first (or next) profitable online course!

9 Steps to Sell Courses Online: The Complete Guide For 2021

Majority of entrepreneurs fail and then give up because they are not able to find or create a market for their product.

In order to generate a profitable course idea, you need a topic that you are fascinated about. Over & above, you need people who are willing to pay for that course.

To get a better idea, here are a few reasons why people would buy the product from you:

• They want to gain knowledge for a career transition.
• They want to start a career in this field.
• They want to boost their career opportunities or upskill.
• They want to continue their education.
• Preparing for their academics.
• Interested in a particular subject or hobby.

Here are a few questions that you can ask before deciding on an online course topic.

• Am I fascinated about this subject?
• Are there profitable courses available in the market?
• Do I know enough to teach someone?
• Can this course solve the pain points of my target audience?

No matter if you have created the greatest online course in the world. It will be a failure if there is no strong market for it.

You need to find the market for your online course. During market research, you make sure that you know who your audience is and how to find them.

You might find the largest market tempting. However, the largest market is also the most competitive. Hence, niching it down helps.

Let's talk numbers.

If the market is 3 million people, you only need 1% (or less) people to be successful.

In reality, large markets are often quite crowded & competitive. It is better to start with your core market first. Make it a point to start with a core target audience and serve them pretty well.

It doesn't matter if your core audience is small. Once you have succeeded and created a loyal fan base for yourself, you can always leverage it to expand.

Please note that your target market might keep on evolving as & when you grow. Make sure that you are flexible enough to resonate with the ever-evolving target market.

Be prompt to inculcate new data and learning into your approach.

Your online course topic is clear, and you know in & out about your target market.

Now is the time where you have to get out of your comfort zone and finally create your online course modules.

Gather all the course information that is scattered.

During the tenure of you studying your course topic, you might have gathered a lot of information and resources. Both in digital, as well as, physical format.

You don't need to accommodate everything in your online course. However, in this step, you do gather them all in one place.

Declutter and keep only the information that you really need.

Now that you have all the resources with you. You need to just dump the redundant, outdated or overlapping information.

An online course shouldn't create too much or unstructured information. It should only create how much is required. Keep it precise and effective.

Structure your online course modules. Create chapters and subchapters.

Create a table of content. Jot it down. Take inspiration. But, make sure that your content modules are digestible AND effective. There is no point in creating a course with just so much stuffed information that helps no one.

Your course module is well-planned. What you have to do next is go ahead and create them. In this step, you would need a few gadgets and tools to get started with. Make sure that you are creating multimedia course content.

Step 4: Choose where to host your online courses

If you are a newbie in the course creation world, you might be confused about how to put all your course material under one umbrella.

If you are transitioning from having an offline institute to a full-on online education business, we would solve this concern of yours as well.

Education technology has made remarkable progress. If you are planning to grow your online education business, there are a few platforms that would help you launch your online courses.

Spayee is a platform that we vouch for. This was launched a couple of years ago. It has some top-notch course creators in its portfolio. Here are a few things that make Spayee the course platform worth considering.

Pros Of Using Spayee Course Platform:

• White-labelled course website & mobile apps
• Indian Payment Gateway
• In-built live class
• Third party tool integration
• Multi-layer content security
• Affordable platform with No hidden cost
• Personal Account Managers To Assist You Every Step Of The Way
• Unlimited Learners

Cons:

Only limited learners allowed in Live Class.

Let's understand in depth what makes any platform stand out.

The course platform that you choose should be the one where you can organise content and create an easy to use DIY course platform. If the platform is easy to navigate, you can use it to create your course website.

If the platform allows you to manage your learners in one place, it's a good one to go. Bulk Enroll is another feature that makes a platform worthwhile.

Any new platform would come with its own set of challenges. These challenges should not come as a roadblock. To make sure it doesn't become one, we need to choose a platform with fabulous client support.

Spayee qualifies this mark with the highest score because personal account managers are assigned to the individual creators.

Your checkout process should be smooth. Otherwise, you would lose clients. Make sure that you must experience the seamless checkout process as the learner first.

What's the point of putting in all that hard work if your content isn't secured in your platform? Choose a course platform that protects your content in the best way possible.

Spayee has a few content security features that other platforms aren't offering currently. The video content, for example, is secured at multiple levels.

A lot of course creators are struggling with pricing their courses.

"How much should I charge for this course?" is the burning question.

Logically, there is no one correct answer.

Your pricing takes some sort of trial & error before arriving at the right price. In order to price your courses right, you would need to first calculate the LTV of your customer.

Let's Understand LTV.

LTV stands for the Lifetime Value of a customer. In simpler terms, it means the total purchase that a customer does in his life span.

Imagine that you are selling multiple products. Once you acquire a customer for $100, he goes on buying at least $1,000 worth of products in his lifespan. Or that, he also becomes a repeat customer.

In this case, your profit would be $900.

The catch here is that you can't calculate the LTV of your learners until you actually have them. So make sure you do the following:

• Your first online course should ideally fall in the $50-$200 range.
• This varies according to your audience, expertise & brand value.

• Determine your cost. & Competitor pricing.
• Understand the income level of your target audience
• Accordingly, come at a price that works for you. After a few initial learners, you would be able to adjust your pricing.

A course sales page is the page where your potential learners land before paying for your course. You can drive traffic to this page through various marketing channels.

In order to make sure that your landing page is compelling, you need to take care of a few things:

• Impeccable, Simple & Crisp Copywriting.
• Minimal Design & Not Too Stuffed
• Loads within the faster speed
• Content is high quality which is inspiring
• Has all the details in a structured format
• Colors are put according to brand guidelines
• There are clickable share buttons
• Mobile Friendly.
• Has been A/B tested multiple times.

For a high converting course sales page, you need to have a few elements in place. Let's understand it in detail.

Your headline should be catchy enough to attract the attention of your target audience. It needs to be short, enticing, descriptive & compelling.

The Headline

Tell them about the benefits so that they would be willing to scroll down and not leave the page.

Videos have the power to spark instant engagement, that too on a personal level. Especially when you are launching courses, you must have the video on your landing page.

Introductory Video

It creates a personal connection and influences people to pay for your knowledge. Keep the video to upto 2 minutes.

In this part of the course landing page, you need to show your prospective learners that you do know and understand their pain points.

Problem - Agitate - Solve

After you introduce the problem, 'agitate' it by going into more detail. Talk about the before scenario and the scenario after they take your course.

It's the standard problem - Agitate - Solve formula.

By this point, you have established your trust. Now, you need to give them a solid reason to buy your course. This section addresses all their concerns.

Course Description

You talk in-depth about who this course is designed for & how your course can help them. Talk about what you do & do not cover. Set the expectations right.

Talk about the overview, outcomes and learning objectives. Talk about what is included in terms of resources.

We trust something if it's recommended by others. If you can create something that people love, you must show it off on your landing page. But, not by yourself. Gather the testimonial. Gather what they have to say.

Case Study/Testimonial

Now that you have given them enough information, give them the link to instantly click & buy. This has to be a CTA with the price written on it.

CTA button (with price/plans)

Here, feel free to also include the different levels of pricing plans and payment structure.

Include some more testimonials. Don't leave any chance to impress your prospects.

Case Study/Testimonial

Finally, add a CTA button. Here the learner would need to take final action.

Another CTA Button

"Build it & they will come" isn't the concept that works in the current times. No matter what you are selling, there has to be an audience whom you need to nurture.

However, the process of nurturing varies in respect to your industry, product, audience & expertise.

Long story short, you need to market your course, in order to launch a profitable online education business.

Here is something that you need to understand through the process.

Awareness: Your target market knows that there's a problem. They are looking for a solution to make their life simpler. If you aren't sure that all your target market is aware of the problem, you need to educate them!

Ask them questions and tell them that "you aren't the only one".

It's called the buyer's journey:

Consideration: Your potential market knows that there is a problem and there are ways to solve it. Here, you have to make a strong case. Nurture them. Prove to them that you are the best man for the job.

Decision: In this step, people are in the process of making a decision. If you have done your job properly, sooner or later they will come to you.

Your marketing strategies should be a guiding light to your target market which is pushing them from "awareness" to "decision".

• Create and optimize your website. You can use Spayee to create your branded website and beautiful course landing page.
• Create useful marketing content. You can begin blogging, create marketing videos or other marketing material in various formats.
• ‍ Boost your social media presence. You can start investing your time and money in creating a loyal fanbase on social media.
• ‍ Build an email list. When everything ceases to exist, the email list will continue to be the best marketing channel. It's personal yet effective.
• ‍ Partner with other entrepreneurs. You're not the only one in there. In fact, when you are starting up, you can partner up with people from your industry.

You can even integrate third-party tools and use the in-built marketing tools within Spayee.

A few ways to market your online education business:

Whether your course ends for a learner or not, you must always stay in touch.

Emails are a great way to do that. However, what works as well are providing support to your learners, sending messages, and keeping them engaged throughout the learning process.

Let's understand some of the effective ways of doing it.

Create groups on social media

Take advantage of the fact that people are active on various social media and are open to feeling connected. You can leverage Facebook groups or even WhatsApp or telegram groups to spark communication. It has to be an ideal platform for all your students to come together under one umbrella.

Share your contact info

Give them a way to reach out to you. Especially if you are selling academic courses or premium courses you need to stay even more reachable.

Create communities

Create exclusive communities. Through these communities, you will be able to keep in touch even after the course ends. You can track their progress, celebrate their achievements and whatnot.

In fact, you can upsell or cross-sell to them.

This step is an n0-brainer.

But, at the same time, not many course creators follow it.

Every time you launch a new course, the initial few weeks or initial few learners drop in some value bombs. These value bombs are nothing but raw feedback to make it better than what it really is.

Make sure that you are improvising your whole online selling process with time.

FAQs: How To Sell Courses Online?

In a Nutshell: How To Sell Courses Online?

Launching your online course isn't an easy process. But, it's worth it. There is a lot of potential in the online education market.

Quick Links:

If you follow this step by step process and implement it religiously, you are already ahead of the game.