9 Facebook Marketing Mistakes To Avoid Today!
Facebook is only getting stronger with time. It is one of the most used social channels and there is no stopping marketers and businesses from harnessing its power with it's pages. You may have remembered an earlier post here on why a Facebook page makes your brand look professional. Now you can take it a step further with marketing your page.
Driving traffic, creating engagement, running contests are some of the many things you can do on Facebook. However, as much as there is scope for social marketing, Facebook can be a place for many mistakes.
In this post, I have listed some of the common Facebook marketing mistakes that marketers tend to make.
#1 Not Following Facebook Rules
If you don't know the rules, how can you play by it? To stay active on Facebook, you need to know the terms of use and abide by them. It isn't just about the content you post, it could be something as 'trivial' as your page's cover image.
For instance, you may not use copyrighted images as your page's profile or cover image. Contest and sweepstakes sponsors should take complete responsibility and release Facebook from any liability associated with it.
Ignoring any of the rules may result in deactivation of your business page. If you are not yet aware of the or Facebook's privacy policy, it is best to learn it right away. You don't want to start out making this one of your Facebook marketing mistakes as you begin your new page. terms of use (If you have an old page it's a good idea to check the ever changing Facebook rules as well!)
#2 Posting Content Less or too Frequently
Alternatively, you can find the times when your fans are online and based on those times, you can post content.
#3 Typos and Grammatical Errors
In the age of smartphones, much of social happens in the palms of our hands. This has only increased the occurrence of typos and grammatical errors. Content with spelling and grammar mistakes makes a bad impression on your Facebook fans and followers. It also affects your brand's credibility and there is no excuse to that.
Alternatively, you can use a social media management software that allows you to get your posts approved by your content editor before publishing it on your Facebook page.
#4 Ignoring Complaints and Feedback
Facebook is a place where even the smallest of things can get amplified. It's like being under a microscope. This means that businesses on Facebook need to keep a watch out for any kind of criticism or feedback received on their pages. As a marketer, you need to respond to all positive and negative responses from customers responsibly.
#5 Saying No To Paid Ad Campaign
#6 Not Being Aware of Competition
Let's face it-who doesn't want to know all about their competitor's Facebook marketing strategy? Knowing your competition can help you up your Facebook marketing game.
You needn't waste time debating what will work and what won't. Your competitors would have done the homework for you already. You only need to glean from all their A/B testing and results. But without access to their Facebook business page, how can you find out all about what's happening with their ads?
The easy and smart way to handle this situation is to make use of a good social media competitor analysis software that will answer all your questions in just a click. Right from post time, engagement rate to a side-by-side comparison, everything will be laid out for you to analyze.
#7 Not Checking Facebook Insights
When you have more than one Facebook page, you can use a social media reporting software to get all the insights in one place.
#8 Using Just Text Content
Great content is important to reach a wide range of Facebook audience. However, if your content is weak or boring, it might not achieve the kind of results you are expecting. People will be put off by it.
The more quickly people click away from the post, the sooner Facebook will bury it among tons of content. Add a bit of variety to your content and get your content mix right. Here are a few tips.
- Avoid lengthy content
- Keep content as short as 200 characters
- Avoid dry and boring content
- Add relevant and catch images
- Don't hesitate to post video content
- Ask questions and engage your fans
- Share memes and fun posts
- Share informative content
- Post important updates about your products
If you are not sure what kind of posts will work for your business, get the help of a social media reporting software.
#9 Avoiding Facebook Live
Conclusion of Facebook Marketing Mistakes
Facebook marketing is all about exploring new opportunities that the social channel has to offer your business or brand. You need to keep up with the latest features and ad options that Facebook brings out for its users and turn it around in favor of your brand. In doing so, avoid the common mistakes that most digital marketers tend to make and you are all set to go.
Did you have any bad experiences trying to market your brand on Facebook? Have you made any Facebook marketing mistakes?
Share them as comments below. Let's keep the conversation going!
