It is said that a picture is worth a thousand words. So just imagine how impactful videos can be on your potential customers. For anyone who thinks video marketing is expensive, I have a big secret to share. (Shh!) There are hundreds of free video marketing tools out there to help you at every stage of the video process, from ideation and scripting to naming, planning, editing, and distribution.
Video marketing is no longer an option, it has become a need. And, if a business is not adapting to the changing needs of the environment, it is likely to fall behind.
According to a recent report by the Hubspot Research, 4 out of top 6 channels on which the global consumers watch videos are social channels. The report also revealed that 50% of consumers want to see videos from brands, more than any other type of content.
Videos are a driving force for customers in making the buying decisions. Plus if you add a video on your landing page, it helps in increasing the conversion rate by 80%. It is a versatile tool for the salespeople as it helps the customers in the buying journey and also in increasing the engagement.
Video marketing is very important to promote and market your product and services these days. It helps to educate the customers about your products, target new customers, to increase the engagement on your social media channels and drive more traffic to your website.
Here are 9 best video marketing tools to boost sales and brand awareness
Best Video Marketing Tools
1. Animoto
One of the best video marketing tools that can help your business to increase sales, engage with the audience and drive traffic to the website. It helps in creating a video campaign and also in keeping a track about how it is performing and measuring the impact of it.
It provides various templates to choose from, and also has a library of stock images, clips, etc that you can use in your video. It provides both a free plan or an upgrade.
2. Vyond
It helps in creating amazing videos in a very less time. It provides hundreds of templates and various other customization options. It helps in turning your ideas and content into an amazing video that is extremely cost effective and helps in improving the ROI. Also, you can create animated videos that are in high demand these days.
3. Lumen 5
This is one of the fastest video marketing tools that helps in creating videos for social media posts, stories and advertisements. It provides access to hundreds of images and graphics from Shutterstock, Getty and many more. It is a very simple and easy to use software that can help in improving your ads.
4. Shakr
Trusted by the world famous brands like American express, Ogilvy, Wework etc. its video versioning capabilities helps in achieving relevant communication without compromising on the quality and scale. It helps in creating videos in a super fast and effective manner.
5. Vidyard
From creating a video, measuring the impact to integrating it into the digital marketing strategy, it is a one stop solution for the video marketing. It is praised by some of the famous companies like Microsoft, Linkedin, etc. It helps the digital marketers in attracting more traffic and engaging visitors on the website. Also, it helps in generating the leads for the sales team and track and measure the impact of the video.
6. BombBomb
Of Course audience is more attracted to the visuals than a piece of written information. So BombBomb helps in creating attractive emails by adding a personalized video to rehumanize the communication to get better results. By adding a small video can help you in standing out of the crowd and will also increase the visits to your landing page.
7. SproutVideo
SproutVideo is one of the most reliable software for capturing the leads and growing the traffic on the website. This software has all the tools required for the successful video marketing campaign. It provides various SEO tools that you can use for generating the organic traffic to your video. This software also helps in tracking the engagement and also provides an insight to how many people have watched your video.
8. Wistia
This software helps in building real connections with the viewers. It helps in delivering the videos with the fastest and highest quality playback which can attract customers and take actions with the email links. It also gives an option to add the logos, links, and the CTAs. This software lets you use the viewer’s data to reach new customers and to retarget the existing ones on the other platforms too. Also you can send them timely emails in order to keep them notified.
9. Vimeo
One of the most trusted software by the brands worldwide, it provides the highest quality video. It gives a 7 TB storage to upload and organize the videos, enjoy the privacy setting and player customizations.
It gives you a chance to host the videos, collaborate with the team members, keep a track on the performance and carry out the necessary marketing activities.
Wrapping Up
These are some of the best video marketing tools that you could use to create videos, drive more traffic to the website, and increase engagement which in turn will help your business to create the brand awareness and boost the sales of the product or service.
