8 Top WhatsApp API Providers for Businesses in 2024

It is 2024, and WhatsApp is not just a tool to chat with your friends and family, but with the right techniques, you can use it for effective business communication with your clients and build a relationship with them. With a WhatsApp API, you can now solve one of your concerns, which is streamlining your communication with your clients and solving their queries and complaints. This will not only help improve customer experience, but also improve your engagements, and boost sales and conversions. So in this blog, I will guide you through some of the top WhatsApp API providers in 2024, why you should you them, and how to find the best fit for your business.

In today’s world, business owners face a lot of challenges to survive in the industry. From maintaining the best quality of products and services, customer acquisition and retention, maintaining the flow of funds, to managing employees, the daily chores of entrepreneurs are never-ending. So here is my humble attempt to ease some of it for you with this WhatsApp API Providers guide. Keep Reading!

What are WhatsApp API Providers?

WhatsApp Business API is a communication solution for businesses of all sized to reach out to their customers. Your simple WhatsApp business profile does not help you with all these required features as your business starts growing. With API, you can reach a global customer base to promote your products and services, build trustworthy relationships, and boost your sales and conversions. You can read more about WhatsApp Business API here.

WhatsApp API providers are third-party platforms that empower you with the API for a seamless flow of communication between your business and customers. With the added features, you can surely amp up your WhatsApp marketing game, curate successful campaigns, and understand customer behavior. So what are you waiting for? Let’s get to know how you can benefit from the top WhatsApp API providers.

Benefits of WhatsApp API Providers

• Reach a bigger customer base: WhatsApp has more than 2 billion users across the globe, and through WhatsApp API providers, you can reach a huge customer base in a matter of minutes.
• Bulk Broadcasting: You can send promotional messages to thousands of users all at once.
• Building a Brand Identity: Many API providers also help businesses to get the Green tick which is a mark of reliability and authenticity, and in turn helps to build a brand identity.
• Sending media-rich personalized messages: Through APIs, you can send messages with engaging videos and images, or clickable buttons that will help to boost conversions and sales. You can also send personalized messages to specific clients for an enhanced customer experience.
• Provide 24/7 Customer Support: APIs help you build chatbots that can answer common customer query any time of the day, even outside business hours. So this can help enhance customer experience and provide 24/7 customer support.
• Secure Connection: Most top WhatsApp API providers provide highly secure and seamless connections with end-to-end encryption so as to prevent risks of data breaches.
• Integrations with third-party apps and CRMs: Many API providers allow seamless integration with e-commerce platforms and CRMs to streamline the workflow. You can also integrate e-commerce platforms to send automated messages for order confirmation and tracking, etc.

How to Choose the Right WhatsApp API Provider?

If you are a business owner and want to know how to choose the right WhatsApp API provider for you, then I am here to help. I will list out some of the top WhatsApp API providers for you, but before that, here are a few factors you should keep in mind while choosing the API best suited for you:

• Scalability: Make sure that the API you choose suits your budget and usage needs. Consider different payment structures and subscriptions of APIs and the features that suit your business best to improve your scalability.
• Security: This factor is paramount when it comes to choosing APIs. You should perform thorough research about security when looking for a WhatsApp API. Look for APIs that support end-to-end encryption, or support authentication mechanisms like OAuth 2.0 and API keys. You can also choose APIs that adhere to industry standard protocols like TLS/SSL or follow regulations like GDPR, HIPAA, or PCI DSS. Certifications like SOC 2 Type II or ISO 27001 are also valid.
• Reliability: Assess APIs on the basis of consistent performance history, track record of reliability, minimum downtime, etc over the years. Check reviews of customers and their experiences and then decide to invest your money.
• Functionality: Perform a thorough research of the features and functionalities that a API provides and whether it aligns with your usage and requirements. A lot of it depends on the size of your business, requirements, and budget, so you must have a clear idea of what you need, and then choose wisely.
• Customer Support: You must also check if the API providers have a provide customer support for solving issues and queries. Check if they have live chat option, email and call support, etc, and their average response time.
• Ease of Integration: Choose a API that can be seamlessly integrated with e-commerce platforms, CRMs, or SDKs to help streamline your workflow and provide improved functionality.

Top WhatsApp API Providers

WhatsApp API ProvidersFree TrialStarting Price

SendBM7 days$30/quater

Twilio30 days0.005/message

Wati7 days$39/month

Zoko14 days$34.99

InfobipUntil Free Credits lastPrice per convesation

Brevo30 daysPrice per message

AiSensy14 days$18/mo

BotspaceFree Version$40/mo

1

SendBM: Top WhatsApp API Providers

SendBM is one of the top WhatsApp API Providers on our list. Launched in 2021, SendBM provides easy and affordable WhatsApp Cloud API solutions to businesses of all sizes. If you are trying to send bulk messages to clients at the risk of getting banned from WhatsApp, or your budget is taking a hit after investing in costly BSPs, then SendBM is your best option.

Not only does SendBM keep you safe from spamming, but they also do not charge markup fees on top of API charges thus saving a lot of money. With lots of functionality and features like bulk messaging, automated messages, managing message templates, and a lot more, it will surely help you ace your WhatsApp marketing game. That is why it is one of the top WhatsApp API providers.

Get SendBM Here!

Features

• Send cold WhatsApp messages in bulk to customers without the risk of getting banned
• Assess customer response and message quality
• Manage automated messages for order confirmation, tracking updates, shipping notifications, profile authentication, etc.
• Create, organize, and make use of both old and new message templates. You can also send new templates for approval and use it in your future marketing campaigns.
• Get important reports and insights about messages sent, delivered, and seen.
• Valuable analytics help you track the performance of your marketing campaigns and make them better over time.
• Check the subscription status in your contact list.
• Allows specific marketing for specific contact lists.
• Manage and upload all the whatsapp contact numbers of your customers.
• Two-way messaging and chatting with customers on whatsapp inbox.
• Get notified while receiving messages and manage all conversations in the SendBM inbox.

Pros and Cons

Positive

• No markup fees on top of API costs.
• Allows full control to send bulk messages.
• Automated messages and notifications.
• Gives you valuable insights and analytics.

Negatives

Pricing

PlansQuarterly PricingYearly Pricing

Starter$30$108

Professional$50$180

Enterprise$80$288

Get SendBM Here! 2

Twilio

Twilio is also one of the most popular and robust tools not only for WhatsApp marketing but also for interacting through other channels like emails, SMS, voice, video, and more to reach out to a larger audience base.

The primary goal of Twilio is to help businesses understand their audience better. That is why it ensures that businesses can reach a global client base, deeply understand their likes and preferences, form trustworthy relationships with them, and retain them for a long time. That is why it is one of the top WhatsApp API providers.

Features

• Allows businesses to send bulk notifications, mass messages, and business messages without getting banned on WhatsApp.
• Allows you to submit message templates that are approved within 48 hours and only then you can send them to customers.
• Twilio allows you to create and manage conversations on multiple communication channels. You can start a conversation on WhatsApp and continue it on another channel like email.
• Allows user logins of 1 phone and up to 4 other devices.
• It can function well even without a stable internet connection and WhatsApp Business App connectivity.
• Allows integration with third-party AI chatbot providers to build a conversational bot interface.
• Supports sending images, videos, PDFs, etc along with clickable buttons to make your messages more engaging and interactive.
• Provides ample customer and community support.

Positive

• Easy to use and integrate with your WhatsApp Business app.
• Can handle high volumes of messages and deliver them on time.
• Highly customizable API helps businesses to provide communication services specially designed as per the customer’s needs.
• Offers multiple channel support like SMS, MMS, email, WhatsApp message, etc.

Negatives

• You need to have some programming knowledge to run this effectively.
• Charges applied per message can become costly.
• Not enough customer support.

Pricing

FeaturesPricing

Per Conversation$0.015

Per Message$0.005

3

Wati

Wati is another popular end-to-end WhatsApp API solution that helps businesses access WhatsApp API and boost their communication and marketing. It offers some robust features like a support dashboard, efficient integrations, APIs, and a no-code WhatsApp chatbot builder to boost effective WhatsApp marketing, sales, and customer support. That is why it is one of the top WhatsApp API providers.

Features

• No-code drag-and-drop chatbot builders help you solve common queries 24/7
• Good support dashboard along with agent management and ticket assignment features.
• Allows you to send bulk messages and personalized messages to clients.
• Marketing automation helps to streamline workflow.
• Broadcasting features allow you to send promotional messages to a huge client base.
• Valuable analytics and reports help you to track the performance of marketing campaigns and improve in the future.
• Add and manage client contacts
• Click-to-WhatsApp-Ads (CTWA) features.
• Offers centralized CRM integrations.

Pros and Cons

Positive

• Official WhatsApp API
• Drag-and-drop chatbot builder
• Allows efficient integrations for all of your marketing needs.
• Lots of functions to boost WhatsApp marketing.

Negatives

• You need to upgrade to costlier plans to get all the features.

Pricing

PlansMonthly PlanAnnual Plan

Growth$49/mo$39/mo

Pro$99/mo$79/mo

Business$299/mo$229/mo

4

Zoko

Zoko offers a powerful WhatsApp API solution to businesses of all sizes to increase their reach and boost their WhatsApp marketing campaigns. They emphasize simplicity, innovation, and dependability, and help with an easy and seamless integration of WhatsApp with different corporate processes. Powered by several features, Zoko is your solution to broadcast bulk messages for upcoming events and new product launches, personalizing client-specific messages, and streamlining your workspace through the Team Inbox with multiple agents. That is why it is one of the top WhatsApp API providers.

Features

• Allows you to send automated messages in nurture sequences.
• You can send broadcast messages in bulk to a huge customer base.
• Clean and organized interface with video guides for beginners.
• Allows integrations with e-commerce platforms like Shopify, Woocommerce, Magenta, and more.
• Provides abandoned cart recovery features
• Has an amazing Team Inbox feature that allows you to manage multiple customer interactions from one place.
• Provides WhatsApp catalog and WhatsApp chat widget.
• Allows CTWA ads features.

Pros and Cons

Positive

• Easy to use interface and beginner-friendly.
• Allows you to send bulk broadcast messages and automated messages.
• Additional abandoned cart recovery features.

Negatives

• The chatbot is basic and cannot solve too many queries.

Pricing

PlansPricing/mo

Starter$34.99

Plus$59.99

Elite $109.99

Max$399.99

5

Infobip

Infobip is a leading communication solution for businesses that not only helps with WhatsApp marketing but also through other mediums like SMS, MMS, email, messenger, live chat, and a lot more. It can thoroughly elevate your WhatsApp Business communication game with robust features such as automated messages and alerts, message templates, and multimedia support. That is why it is one of the top WhatsApp API providers.

Features

• Provides chatbot support to ensure 24/7 customer service.
• Allows you to broadcast engaging marketing campaigns for upcoming events and new product launches.
• Offers personalized message features for specific client groups.
• Allows secure two-way messaging with end-to-end encryption.
• Enhances faster engagement with quick reply message features.
• Offers seamless and easy payment collection.
• Drag-and-drop interface allows you to create streamlined workflows with no coding knowledge required.
• Allows multiple integration options.

Positive

• User-friendly and does not require a lot of coding knowledge.
• Enhanced chatbots offer 24/7 customer service.
• Drag-and-drop interface allows streamlined workflows.

Negatives

• Can be a little costly, and mostly suited for medium to large businesses.

Pricing

Infobip offers conversation-based pricing on WhatsApp API.

6

Brevo (Formerly Sendinblue)

Brevo is one of the very few options in the market that does not charge license fees or setup fees from businesses. It is also one of the most reliable and secure APIs you can use to send bulk WhatsApp messages to a huge client base. Businesses of all sizes can use Brevo to curate the perfect promotional messages for their customer base and boost engagements and sales of their products and services. Not just WhatsApp, you can also use Brevo for marketing through multiple channels like email, SMS, and more. That is why it is one of the top WhatsApp API providers.

Features

• Can be seamlessly and securely integrated with WhatsApp Business.
• Allows you to broadcast bulk messages on WhatsApp without the risk of getting banned.
• You can send personalized messages to clients.
• Supports the use of emojis, images, QR codes, and quick reply buttons with the message.
• Offers unlimited contact storage and message-sending features.
• Easy list management and contact tagging with Brevo CRM.
• Allows up to 25 WhatsApp numbers on the same WhatsApp account.

Pros and Cons

Positive

• Offers multi-channel automation.
• Allows up to 25 WhatsApp numbers on the same WhatsApp account.
• Offers excellent customer support, tickets raised are resolved in 24 hours.

Negatives

• Free plan has limited features and allows limited messages.

Pricing

Brevo WhatsApp charges apply on a per-message basis. You can send up to 300 messages per day on the Free Plan, and charges apply if you want to send more messages.

7

AiSensy

AiSensy is a leading and reliable WhatsApp API provider that will help you amp up your WhatsApp marketing game with diverse functionality and features. In fact, AiSensy is the only platform trusted by Razorpay, and thus you can send Razorpay-generated payment links, subscription slips, and more. From helping you broadcast messages to thousands of customers at a time, to automating WhatsApp notifications, and building a chatbot with no coding required, AiSensy offers you all of this and more. Let us take a closer look at its various features. That is why it is one of the top WhatsApp API providers.

Features

• Broadcast promotional messages to unlimited users.
• Send automated WhatsApp notifications for order confirmation, abandoned carts, order shipment tracking, etc.
• No-code drag-and-drop WhatsApp chatbot builder helps you solve customer queries 24/7.
• Provides easy access through various devices like mobile phones, laptops, tablets, etc.
• Allows you to run Click-to-WhatsApp-Ads to boost leads and conversions.
• Allows you to share product catalogs through WhatsApp that your customers can add to card and buy immediately.
• Easy integration with various software and platforms like Woocommerce, Shopify, Hubspot, Razorpay, Google Sheets, and many more.

Pros and Cons

Positive

• Easy to use and intuitive interface,
• No lagging while sending bulk messages.
• Does not require technical or coding knowledge to grasp the workflow.

Negatives

• Lacks click tracking in marketing campaigns.
• Sometimes there are bugs that need to be fixed.

Pricing

PlansMonthly PricingYearly Pricing

Basic$20$18

Pro$45$40.5

EnterpriseCUSTOMCUSTOM

8

BotSpace

BotSpace is an easy-to-set-up WhatsApp automation tool that helps you enhance your communication with clients. It can be used even by people who do not have the technical know-how or coding knowledge, and that is why it is one of the top WhatsApp API providers. With its robust functionality, you can not only send messages at a scale and boost engagement and conversions but also collaborate with your teammates for a smooth and efficient workflow. That is why it is one of the top WhatsApp API providers.

Features

• Helps you to broadcast messages at a scale and boost engagement.
• Drag-and-drop chatbot builders help you stay accessible to clients always.
• Automate workflows and messages for abandoned carts, payment confirmation, and more.
• Shared team inbox helps you collaborate effectively with teammates and complete tasks within deadlines.
• Many team members can work with the same WhatsApp number.
• Offers free tools such as WhatsApp Chat widget, link generator, and QR code generator.

Pros and Cons

Positive

• Intuitive and user-friendly interface.
• It is easy to set up and use even without technical know-how.
• Provides excellent functions for WhatsApp automation.

Negatives

• Free trial not available.
• Does not have multi-channel support.

Pricing

Plans Monthly PricingYearly Pricing

Free$0$0

Starter$49$40

Pro$99$82

Premium$299$249

Frequently Asked Questions

Which are the best WhatsApp API providers in 2024?

We have discussed some of the best WhatsApp API providers in this blog. These include SendBM, Twilio, Wati, Zoko, Infobip, Brevo, AiSensy, and Bot Space.

Can I use free WhatsApp API provider?

Many WhatsApp API providers have a free version for a limited period, or may have a free plan with limited features. However, if any third-party API promises unlimited bulk messaging and other features for free, then they might pose a risk for your data safety and you may also get banned from WhatsApp.

Are WhatsApp API providers safe?

The top WhatsApp API providers that we have suggested in this list are mostly safe options. Always do your research before you invest in a WhatsApp API.

Final Thoughts

I hope that this blog will help you choose the best-suited API for your business and help make your work easier. Choosing the perfect WhatsApp API will surely be a game-changer for your business, and I hope you found my article on Top WhatsApp API providers helpful.