All exhibitions and trade shows such as exhibitions London bring loads of opportunities for our business. So, make the most of industrial events you attend with the right marketing approach coupled with striking exhibition banners. While many believe simply bringing visiting cards and leaflets or flyers are enough, to engage attendees but there’s a lot more one can do.
No matter what marketing collateral you’re carrying to a presentation, make sure they are updated, well-designed and printed to perfection. After all, you will not be the only one in the exhibition competing for your viewer’s attention.
Read more: Digital Marketing vs. Traditional Marketing
Here’s our list of 7 printed superstars that can turn an event into an intervention!
- Exhibition or roll-up banners
No exhibition is complete without the quintessential roll-up exhibition display stands!
They are the best attracting the maximum number of eyeballs in a crowded tradeshow floor.
Standing at 2m height available varying range of widths starting from humble 800mm to a whopping 1500mm, they are ideal for letting the visitors know who you are and what to you do.
Moreover, roll-up banners are lightweight, portable and durable; thus, it can be used in more than one event when going through a busy tradeshow season. Banners stands are effective in spreading the right information. - Brochures
So, you’ve gathered up a queue lining outside your tradeshow booth with your vibrant large format prints. Now you need to impress them to influence their buying decisions.
And the best way to do that in the world of marketing is to tell your unique story and showcase what makes your product different hence, ideal! Thus, you need ample space to give away a lot of information in the most succinct manner possible.
Brochures are the best-printed tools to do just that and more. A good quality brochure, touching all the current design points can leave a lasting impression on the minds of your visitors and will give them the food for thought when they reach home. Therefore, you should consider only professionals to print your brochures.
- Posters
Use all the upright spaces to your advantage when at an exhibition or a tradeshow with custom printed posters. Bare walls won’t talk, so why not give them a colorful voice?
A witty quote or a clever illustration will bring more people to your stall than hours of elevator pitches.
Printed posters come in a range of sizes starting from standard A4 to massive 60 x 40-inch sizes.
You should choose the perfect size of the poster as per the requirement of your exhibition stand. To choose the best, take help of exhibition suppliers.
Posters must have eye-catching graphics with high-quality and readable content.
The trade show poster is the one that will attract more and more foot traffic towards your trade booth. - Outdoor displays
Why wait for your visitors’ attention, when you can standout before anyone else has even started?
The best way to do that has a well-placed outdoor display advertisement, en route to the venue or at the hall’s entrance to get into the minds of visitors even before they come in.
This is the best way to get a head start ahead of your competitors’ in today’s world, where any opportunity for brand awareness is invaluable.
The perfectly printed outdoor display can create a good first impression on trade show visitors.
Therefore, you should ask your trade show stand builders to provide you with various options with outdoor displays and choose the right one.
- Promotional Giveaways
Printed promotional giveaways will let your customers recall you whenever they will use that gift.
Make sure that giveaways are usable. Otherwise, trade show visitors will throw them in the dustbins.
Do not forget to print the logo or brand name on the promotional giveaways. You can give premium quality bags, latest technology gadgets, sanitizers, toys and many more in your upcoming.
This trick will spread more brand awareness and attract more customers to your exhibition stand.
Hire renowned professionals in your area to print the logo of your company promotional giveaway items. - Floor And Table graphics
With the help of floor graphics, you can take your exhibition display stands to the next level and add more dimension to your trade booth. Usually, exhibition stands have limited space.
Thus, it is an efficient way to utilize the space. This will let your trade booth to stand out during the expo. On the other hand, you can also use your furniture items to double your signage. You can use the table and table cloth for this purpose. - Hanging display Graphics
To stand out during the trade show, you must think in different ways. Imagine that you have put up enormous display graphs and hang out with your trade show booth ceiling. Everybody will take a look at display graphics.
