7 Creative Company Profile Examples to Inspire You [Templates]

We all know the infamous rivalry between Dunkin 'Donuts and Starbucks. Ultimately, both of them sell coffee - but they each have grown strong, unique brands and thereby have drawn vastly different audiences.

You can often overhear heated arguments about the subject when people vehemently claim that one coffee chain is better than the other.

But let's say Not You know the rivalry and have never heard of Starbucks or Dunkin 'Donuts.

Instead, you will come across these two very different statements about the company profile:

Image courtesy of Dunkin donuts

Image courtesy of Starbucks

From the first few paragraphs alone, I am willing to bet that you will be convinced to take a closer look at one brand over the other. It's not just the language itself that gives you an idea of ​​their business - it's the design, font, and color.

Ultimately, your company profile is important. It can get a new visitor to take a closer look at your product or service and encourage potential customers to choose your business over competitors.

What is a company profile?

A company profile is an introduction to your company and is intended to inform an audience about your products or services. However, a company profile shouldn't just tell your audience what you're selling, but also tell viewers why you're selling it. A company profile often includes a compelling story about how the company was founded, as well as the company's vision and values.

Here are seven of the most creative company profile examples to make sure you can create a company profile in 2019 that will attract and engage the right audience. When you've looked through these impressive examples, check out our template to start designing your own.

Examples of company profiles

1. Starbucks Company Profile

Starbucks' company profile has it all - the company's mission, backstory, products, store atmosphere, and even the folklore surrounding the name. Best of all, they somehow manage to sound both real and great. I don't know of many other coffee shops who could claim: "Our mission: to inspire and promote the human spirit". Starbucks' corporate profile is a fantastic example of a common household product business - coffee - that sets itself apart from the competition through its mission and values.

2. Nordstrom company profile

If your company has an interesting and long history, you can create a visual timeline like Nordstrom did in their company profile. The profile reads like a creative story from the first line: "In 1887, 16-year-old John W. Nordstrom left Sweden for the USA. He arrived in New York with $ 5 in his pocket and couldn't speak a word of English." With a good balance between image and text, the timeline evokes the stability and growth of Nordstrom.

3. Company profile of Diehl Group Architects

Take a look at the Diehl Group Architects company profile to ensure both cleanliness and ease of use. The webpage uses clickable boxes to separate topics so that users can choose which topic to learn more about. In addition, the overall design - including the background of the page on which a floor plan is displayed - reflects the purpose of the business.

4. Bloomberg company profile

When both video and text are available on the same page, 72% of people prefer to use video to learn about a product or service. You can use a compelling video to convey your company's story like Bloomberg does on their company profile.

Additionally, Bloomberg's profile shows that the company knows its target audience - it provides some quick stats and then links to other areas of the website, e.g. B. Career and Technology. While another company might offer a creative, elongated story, Bloomberg's typical demographic is likely more analytical.

5. Nike company profile

You can get a feel for Nike's two main goals almost immediately - fitness and people. The first time you open the company profile, you will be greeted with videos of people of different ages, genders, and nationalities playing sports.

In addition, their first introduction is "Bring inspiration and innovation to every athlete * in the world". At the bottom of the star it says, "If you have a body, you are an athlete." As you scroll, you'll see information about their internal diversity and inclusion initiative, its impact on the global community, and their sustainable business program, with little mention of their products.

Nike's company profile shows a bigger, bigger vision that forces audiences to believe in their brand even before they buy a product.

6. Seattle Cider Company Profile

The Seattle Cider Company profile is fun and user-friendly with compelling graphics that demonstrate the company's cider process. The page flows seamlessly and contains vital information about the product before showing the company's mission and values. This profile is a good example of a company that understands its users' concerns (in this case, high quality ingredients) and addresses those issues while still showing personality and flair.

7th Delta company profile

Delta's site is well organized thematically and displays the company's values, including efforts to connect with the community and promote sustainability. They put short meta descriptions under each category. The design allows users to click through if they want to learn more. Overall, Delta's company profile is simple and straightforward, but includes all of the information needed to demonstrate why Delta is unique.

Company description

While a company profile highlights many different aspects of your company, a company description is that part of the profile that quickly and precisely describes what your company is or does. Instead of a company description, companies can also contain a mission statement or a summary of what the company does and what motivates it.

Here are two examples:

HubSpot

The HubSpot company profile page provides a brief description of the company's mission and its responsibilities. In just a few words, HubSpot explains that the company's goal is to help businesses grow through its specialized inbound software.

Tesla

In this description, Tesla explains when it was founded, what its corporate mission is, and what types of products it specializes in. There is also additional information about the company's history and how it has continued to grow with the same values.

How to write a company profile

1. Focus on a general overview of your company.
2. At the beginning of your company profile, include important information such as your company name, your company's physical location, a website URL, contact information, and a set date.
3. Consider adding a timeline or summary of the company's history, including information about expansion or growth.
4. The aim is to express your company's values ​​or mission in your company profile and not just your products or services. A user doesn't care what you're selling until they believe in your brand.
5. Add any awards or recognitions you've received and highlight what sets your company apart from your competitors.
6. Depending on your target audience, you can add graphics, graphics, or videos.
7. Add statistics to back up your claims.

Company profile templates

• Name of the company
• Establishment date
• Physical address per location
• Contact information

About us / Our history / Our beginning

Here you want to give a brief introduction to your company including where, when and by whom the company was founded, the mission statement and / or the vision and purpose of the company. In this section, you don't necessarily want to include products or services, but rather focus on their greater importance and stand out from the competition. Tell your story in a compelling way - HubSpot starts its About Us section with, for example, "More than ten years ago we had a vision - a deep end". HubSpot doesn't mention its products until further down the page.

If you want to add more compactness to your company history, consider adding a company timeline like this:

Our mission / values

Here you want to say on a larger scale what your company stands for. What is your ultimate goal and what do you hope your product or service will bring to people? Check out 17 truly inspirational company vision and mission statement examples for ideas. Here is an example:

Our team

Include a picture or a short paragraph describing your team. You can focus on leadership or explain the company culture. Ultimately, this section is intended to help users understand how your employees can serve them in unique ways.

Our products / services

Describe a general overview of what your product is and how you hope it will make a positive difference to the user's life. You can create a link to a product page if necessary. So keep this section fairly general.

Start your company profile today

Are you ready to create your company profile but still need additional guidance? Check out this free, downloadable collection of company profile templates.

Editor's Note: This post was originally published in January 2019, but updated in February 2020 for completeness.