Are you a business owner, marketing professional, or social media manager looking to customize and optimize your website links for better reach and engagement? Then you should try out the best URL shorteners that would help you customize branded links, help with branded domain names, provide valuable insights about link performance, and even allow you to create links in bulk! Do you want to know more about them? Then let’s get started, and keep reading this blog till the end!
What Are URL Shorteners?
URL shorteners are tools that help you customize long URL links into shorter, crisp, and more memorable links, preferably with your brand or product name on them. Short and polished links help your audience recall and recognize your brand easily, and they are easier to share as well. Of course, the polished and professional touch is a bonus! Here are some features you should look for in the best URL shorteners:
A user-friendly tool with an intuitive and organized interface that helps you access everything easily.
An uncomplicated URL maker to help you create and customize links with just a few clicks.
It should be a secure solution that protects your own, and your audience’s data, so a GDPR or CCPA-compliant solution would be very reliable.
Helps you track important statistics about your link performance and provides you insights about your audience as well. A solution that tracks UTM parameters is also quite effective.
Can integrate with other popular tools and platforms to help streamline your workflow.
A tool that supports team collaboration is definitely a bonus, but not necessary when you are working alone.
Do the best URL shorteners fulfill the criteria, or go above or beyond these capabilities? Let us find out!
The Best URL Shorteners For 2025
Best URL ShortenersStarting PriceFree Plan
TinyURL$9.99/mo
Bitly$8/mo
BL.INK$48/moX
Rebrandly$8/mo
Buffer$5/mo
Sniply$9/moX
Short.io$9/mo
TinyURL
If you are looking for one of the best URL shorteners that will make recognizable links to become a robust brand ambassador that drives results, then Tinyurl should be the one to go for. Not only does it provide a quick and easy solution for customizing links with your brand name, but you can also create links in bulk for your growing business needs! Its amazing capabilities also involve helping you monitor how your link performs, understand your customer’s needs and preferences, and also track their actions. To top it all off, it also has a free version available, so you can check it out before investing your hard-earned bucks on it. So try the best URL link shorteners today!
Key Features
Give you a simple and user-friendly interface that is compatible with most browsers and devices.
Provides branded links that you can customize easily to suit your brand and make your campaigns easier to recognize and recall.
Offers you a powerful, centralized platform to create and manage thousands of links. 
You can get effective links that never expire and monitor every click to understand your audience and their preferences. 
Get all the metrics and detailed analysis of the performance of your links on your dashboard.
You can choose or even create a new domain, and run your campaigns from multiple domains. 
Not only your domain name, but you can also customize the back half of your link to insert your product, event, and promotional messages to improve your engagements and exposure.
Get real-time data of valuable metrics like your audience’s location, device type, number of clicks, referrer, and more, to get an in-depth understanding of your campaign performance and website traffic.
Pros and Cons
Positive- Provides a comprehensive solution to create short, crisp, and customizable links.
- You can access valuable data and metrics to monitor your campaign performance.
- You can get important information about your audience as well.
- It gives you a simple and user-friendly interface that is compatible with most browsers and devices.
- No option to create QR code links.
- The website could be more professional.
Pricing
PlansMonthly PricingYearly Pricing
Free$0$0
Pro$9.99/mo$12.99/mo
Bulk 100k$99.00/mo$129.00/mo
EnterpriseCustomCustom
2Bitly
Your search for a full-suite, user-friendly, and feature-packed URL shortener and QR code generator ends with Bitly. From building landing pages and creating professional and polished short links to getting customized links with your brand name, you can get it all with Bitly, that too with just a few clicks. One of the best URL shorteners in the market, it is an all-in-one platform to create crisp and branded links, track marketing campaigns and customer metrics with UTM parameters, and share links effortlessly across all marketing channels. Pair it with its seamless integration features with leading platforms and tools like HubSpot, Canva, Zapier, WordPress, etc., and you have got one of the best URL shorteners to try out.
Key Features
Improve your brand recall with customized, branded links that your audience can recognize and relate.
Create professional and polished short links that attract more clicks and traffic.
You can get customized links that reflect your brand name to improve engagements and get higher click-through rates.
Monitor valuable data and metrics in real-time and understand your audience’s preferences, collect demographic insights like their location and device type, and also track your campaign performances.
Provides an all-in-one platform to create crisp and branded links, track marketing campaigns and customer metrics with UTM parameters, and share links effortlessly across all marketing channels.
You can build a streamlined workflow with Bitly by integrating it with various platforms like HubSpot, Canva, Zapier, WordPress, and more.
Pros and Cons
Positive- Provides a centralized platform for link shortening, tracking, and customizing.
- Helps you track valuable metrics with UTM parameters.
- Integrates with lots of third-party platforms to help streamline your workflow.
- The free plan provides very limited features.
Pricing
PlansMonthly PricingYearly Pricing
Free$0$0
CoreAnnual Plans Only$8/mo
Growth $35/mo$29/mo
Premium$300/mo$199/mo
EnterpriseCustomCustom
3BL.INK
BL.INK is one of the best URL shorteners out there that is suitable for all business sizes, thanks to its pricing tiers and scalability options. With BL.INK, you can easily create and customize links and even change the destination of your links without causing any change in your campaigns or suffering any loss of data. This best URL shorteners offers you access to a URL builder with every plan that ensures that every link captures the right attribution data, and allows you to monitor real-time data and access key metrics regarding your customers, and marketing campaigns, and even get demographic information. Coupled with its GDPR and CCPA compliance, and lots of integration capabilities, it is one of the leading options to choose for your business.
Key Features
Provides lots of URL-shortening solutions for companies of different sizes.
You can easily create and customize links and even change the destination of your links without causing any change in your campaigns or suffering any loss of data.
Access a URL builder with every plan that ensures that every link captures the right attribution data.
You can monitor real-time data and access key metrics regarding your customers, and marketing campaigns, and even get demographic information.
One of the best URL shorteners, it is a flexible and scalable platform and helps you maintain multiple teams, run lots of campaigns, create bulk links and QR codes, and adapt effortlessly to your growing business.
Provides ample solutions to manage cross-channel campaign tracking, executing SMS campaigns with millions of links, and a lot more. 
It is a GDPR and CCPA-compliant solution that ensures top-notch data security, maintains secure links, and protects your customer’s data.
Supports integrations with lots of tools and platforms like Adobe Analytics, Khoros, Sprinklr, Salesforce, Zapier, Zoho, and more.
Pros and Cons
Positive- You get a 21-day free trial for all the plans.
- Provides a simple, easy-to-use, and intuitive platform for creating, customizing, and monitoring links.
- Provides ample customer support.
- No free plan.
Pricing
PlansPricing
Expert$48/mo
SMB$99/mo
Team$299/mo
Business$599/mo
EnterpriseCustom
4Rebrandly
Your search for a full-suite and one of the best URL shorteners ends with Rebrandly. With a robust link shortener that helps you create a branded domain name within minutes, a unique QR code maker that links easily to your website, and allows you to track important metrics and UTM parameters. More importantly Rebrandly is one of the best URL shorteners that provide high security, thanks to its GDPR, HIPAA, and SOC 2 Type II compliance, password protection, and SSO features. With flexible pricing options and decent customer service features, Rebrandly is one of the leading options to look out for.
Key Features
Amp up regular generic links into personalized, brand names that help drive conversions and engagements.
Helps you generate unique QR codes for each link and helps improve your engagements with a larger audience base. 
You can update and customize links easily along with instant URL destination edits, so you can save both time and efforts. 
It is one of the best URL shorteners that gives you access to valuable insights and analytics about the audience’s behavior and preferences, and optimize your campaigns accordingly.
Besides other channels, you can also improve your SMS marketing and performance by using secure, short, and crisp links.
Provides bulk link creation and shortening functions for scaling your requirements.
You can get top-notch security, thanks to its GDPR, HIPAA, and SOC 2 Type II compliance, password protection, and SSO features.
Pros and Cons
Positive- It is a user-friendly solution with a simple interface.
- Provides a powerful platform to create short, branded, customized links for your business.
- Integrates seamlessly with other tools and platforms like Zapier, HubSpot, SocialBee, etc.
- It is GDPR, HIPAA, and SOC 2 Type II compliant, and provides password protection and SSO features.
- Free plans have very limited features.
Pricing
PlansMonthly PricingYearly Pricing
Free$0$0
Essentials$9/mo$8/mo
Professional$27/mo$22/mo
Growth$83/mo$69/mo
EnterpriseCustomCustom
5Buffer
Buffer is actually a full-suite software that help you with marketing your content and improving your engagements on social media platforms. But did you know it also packs one of the best URL shorteners out there? In fact, if you are looking to just try out one of the best URL shorteners, you can access the free version, which supports a built-in link shortener called buff.ly to automatically shorten lengthy and boring URLs to crisp and branded links. You can also receive valuable UTM parameters and metrics to drive more traffic to your website, monitor your campaign performance, and understand your audience’s preferences better. So what are you waiting for? Try out the best URL shorteners now!
Key Features
It is an all-in-one marketing tool that helps you with marketing and leveraging all the social media channels to grow your engagement and conversions. 
The free version supports a built-in link shortener called buff.ly to automatically shorten lengthy and boring URLs to crisp and branded links. 
You can easily connect with the Bit.ly custom link shortener. 
Customize and track UTM parameters easily using Buffer to drive more traffic to your website, monitor your campaign performance, and understand your audience’s preferences better.
Whenever you use it to shorten links, it automatically adds your custom UTM parameters to it. 
One of the best URL shorteners, it provides ample customer support through the Help center, email, and other resources.
Pros and Cons
Positive- It is a user-friendly, intuitive platform that provides a full-suite solution for social media publishing and marketing.
- Provides a built-in URL shortener even in the free version.
- Allows you to track UTM parameters to track important insights.
- Could provide more features for paid plans.
Pricing
PlansMonthly PricingYearly Pricing
Free$0$0
Essentials$6/mo$5/mo
Team$12/mo$10/mo
6Sniply
Are you looking for one of the simplest, fuss-free, and best URL shorteners for your business? Then Sniply can do wonders for you. But what makes Sniply stand out from other best URL shorteners? Here, not only can you edit and shorten links, but also overlay your custom messages and call-to-action texts to make your links more engaging and actionable. While shortened links with your brand name help your audience recognize and recall your brand, a good call-to-action message can hook them to your content and help in getting more signups, purchases, and contacts. With added analytics and tracking features, it makes one of the best URL shorteners to try out for your business.
Key Features
It is a simple tool that allows you to shorten links and overlay your custom message and call to action for higher engagement.
You can simply embed buttons linking back to your website on your marketing or third-party content, and improve your engagements and traffic. 
Avail of team collaboration features to boost productivity and save time. 
Shortened links with your brand name help your audience recognize and recall your brand, hook them to your content, and help in getting more signups, purchases, and contacts. 
Monitor and track how your audience engages with your content in real-time and make more informed decisions.
You can customize Sniply CTAs to fit your brand style and aesthetic so that it resonates better with customers. 
Sniply can integrate with popular tools and platforms like Buffer, Chrome, HootSuite, HubSpot, ActiveCampaign, Mailchimp, Salesforce, and more.
Pros and Cons
Positive- Helps with link shortening and overlaying them with actionable messages.
- You can monitor and track how the audience engages with your content and what actions they take.
- Integrates with popular tools and platforms to help streamline your workflow.
- No free plan.
Pricing
PlansMonthly PricingYearly Pricing
Basic$9/mo$90/yr
Pro$29/mo$290/yr
Business$59/mo$590/yr
EnterpriseCustomCustom
7Short.io
If you are looking for a solution that not only helps you shorten and customize links, but also help with tracking their analytics, Short.io would be the best option. Most importantly, it provides detailed statistics for your links performance and access UTM parameters to get in-depth data about your website traffic, like the device they are using and their location. Pair it with its capabilities to integrate it with other social channels and tools to smoothen your workflow, it is one of the best URL shorteners you should try.
Key Features
As one of the best URL shorteners, it provides robust features for shortening, customizing, and sharing links with your target audience.
You can get clickstream data to check recent clicks and monitor metrics like status code, referrer, method, and user agent for each click. 
Shorten links, place your brand name, and customize them to improve your CTR.
Get detailed statistics for your links performance and access UTM parameters to get in-depth data about your website traffic.
You can create links with expiration dates to provide only relevant content to your audience.
Integrate it with other social channels and tools to smoothen your workflow.
Pros and Cons
Positive- It is an effective URL shortener and easily customizable.
- You can get detailed insights for your link performances and audience.
- Helps integrate with social media channels and tools to smoothen your workflow.
- The free plan has very limited features.
Pricing
PlansMonthly PricingYearly Pricing
Free$0$0
Hobbies$5/mo$50/yr
Personal$18/mo$180/yr
Team $48/mo$480/yr
Enterprise$148/mo$1480/yr
Final Thoughts
The best URL shorteners will be a great tool especially for creating customized links with your brand name on them, and getting valuable insights about their performance, and even customer demographics. A short and polished link helps your audience recall and recognize your brand easily and engage instantly, something that long and boring links will struggle to achieve. So we hope our blog on the best URL shorteners was helpful for you to understand their importance and choose the best one for your business needs.
