6km for 6 Million

The Iryah of Modiin along with the SprinTeam club has organized a memorial run on Yom Hashoah in memory of the 6 million Jews that perished in the Holocaust. The run will be a 6km run, 1km per million Jews. They specifically request participants wear white shirts, as I guess they consider that more appropriate and respectful.

I know different people commemorate things in different ways, and there is no shortage of memorial styles for just about anything including the Holocaust...Is this appropriate or not? While it feels inappropriate to me, I cannot seem to put my finger on what is wrong with it - anything can be done as a way to make people think about the Holocaust, or about any death or tragedy, and having a 6km run at 6am does not exclude participation in other, perhaps more traditional, memorial events.
What do you think?  Is this inappropriate?
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