Today we going to introduce you to six HTML tips you need to know for improving your SEO.
Title Tag
the title tag is the most straightforward item on our list. The title you want to appear in search results it’s placed in the head of your HTML and it’s good practice to keep these titles short somewhere around 60 characters. You also want to include your brand name a few relevant keywords and copy that sets proper expectations for what your content is actually about.
Meta Tags
Meta tags help browsers know what your content is about these are found in the head of your HTML in some common meta tags. Other meta tags help social media sites like Facebook and Twitter create preview cards when the contents URL is shared on the platform. You often hear these tags referred to as OG Tags or open graph tags which were originally created by Facebook. However other social media sites use them for creating posts to the last minute tag. I want to mention is the robot’s meta tag this tag is often used to keep search engines from indexing documents internal search results duplicate pages staging areas and whatever else you don’t want to show up in search.
Alt Attribute
the alt attribute is used to describe an image and is found inside an image tag. The alt attribute helps with your website’s accessibility but for SEO it helps index images for search engines. A good rule of thumb here is to keep it short but descriptive your goal is for someone to understand what the image is about without them needing to actually see it.
Canonical tag
The canonical tag tells search engines that a specific URL represents the master copy of a page. This is important because it helps prevent problems caused by duplicate content appearing on multiple URLs in other words. The canonical tag tells search engines which version of a URL you want to appear in search results.
Schema Markup
schema markup is complex because there are hundreds of possibilities but what you need to know is this. You can create schema markup in two ways one by including tags called microdata inside your HTML use a tool like Google’s structured data markup helper to help create these tags for you the other way is to use json for linking data or json ld which is a way to assign schema markup in javascript. We prefer to use this method because all of your schema markup is in one place instead of being in tags spread. Throughout your HTML use a tool like merkel’s schema generator to help create the json.
Semantic Tags
last on the list are semantic tags. Basically, they’re HTML tags that help communicate to browsers the structure of your web page. Make sure you include these so you help browsers take out any guesswork if you pair these six tips with great content your SEO is sure to improve.
