There are many ways in which a search engine determines the rank of a site. One of the primary ways to determine search engine ranking is through the domain authority of a website (DA).
If the domain authority of your website is high, then there are better chances of ranking high on a search engine, and you can get more traffic to your website.
What is Domain Authority or DA?
It is a metric way that was developed by Moz. Domain authority gives scores from 0-100 with 0 being the worst and 100 being the best. If the DA scores are high, your website will also rank high on the search engine. Moz has developed its algorithms that calculate scores based on various factors. DA between 40-50 being average, 50-60 good and above 60 is excellent.
The domain authority may change over time. It is the best practice to maintain and rank your website higher on a search engine.
Here are the Ways to increase your domain authority
- Domain name
Pick a relevant domain name for your site. It should be easy to remember, so the visitors don’t have any problem while searching for it.
- Optimise your on page content
SEO concentrates on your on-page optimisation. Use relevant keywords and variation of your main keywords to optimise your content. Keep your permalinks short and relevant so that users and search engine can find your web page.
- Content
Always focus on quality content over quantity. It is the 2nd most crucial ranking factor of Google. Make your content informative and engaging so that it will catch the attention of the web users. Your content should be relevant according to your brand and audience.
- High-quality links
To increase the domain authority of your site, you need to create high-quality links from the reputed website. This can be done by publishing quality content so that people can read and link back to your website. The better the content, more authoritative site will want to link to it.
- Social media platform
Social media is the best way to build your brand and promote your products and services. It is one of the best platforms to gather an audience for your website. Through extensive social media marketing, you can increase traffic coming to your site. To gain authority, try to get more followers and people viewing your content on social media.
- Improve internal linking
Many sites are concerned with only getting the external links that they tend to forget internal linking. Internal links in your website help people to find what they are searching for, thereby increasing user experience. Also, internal links help the search engine to index your site.
