If you’ve recently created a website for your business, it’s natural to see a trickle of visitors at first. It’s important to understand that building significant traffic takes time and effort. A proven strategy to attract more visitors is to start a blog
Business blogging involves generating content related to your company’s products or services, as a content marketing strategy to enhance your online presence. It is such a valuable technique that it is a top priority for 53% of marketers. This article will discuss the various benefits of blogging for businesses and provide suggestions on how to get started with a blog.
The Benefits Of Blogging for Business
Business blogging has the potential to strengthen your company in several ways:
Increase website traffic
To broaden your company’s online presence and improve the likelihood of being discovered by potential customers, creating a business blog can be a highly effective strategy. By publishing regular blog posts, you can expand the number of pages on your website, thereby attracting more traffic and potential leads.
According to research, businesses that blog have 55% more website visitors compared to those that don’t. As your website traffic grows, you’ll have more opportunities to engage with your target audience and convert them into customers.
For instance, let’s consider Make Pop Music, a Wix website that sells production presents. When we analyzed their Wix Analytics, we discovered that one of their blog articles was receiving a considerable amount of traffic, even more than some of the other pages on the site.
To investigate further, we found out that the article had secured the top position on the search engine results page (SERP) for the keyword “studio desk setup,” which has an average of 150 monthly searches. In addition, we noticed that the post’s high search traffic made it the second most valuable page on the website, following the homepage.
Encourages engagement
Blogging presents an effective avenue for businesses to engage with their customers and foster stronger connections. This can ultimately result in increased brand loyalty and broader reach for the company. Each blog post provides valuable content that can be shared by loyal customers with others who may not have heard of the company before.
The Home Depot is a great example of how effective this strategy can be. The company’s Patio Style Challenge series on its blog encouraged numerous influencers to promote The Home Depot on their own channels.
By sharing all of this user-generated content on a Pinterest board that has almost 3 million followers, The Home Depot was able to leverage this free content to reach a wider audience and expand its brand reach.
Reinforces your brand
A corporate blog provides an almost infinite amount of space for developing your brand identity. Consider a creative agency that uses its blog to highlight its niche as a content creator for lifestyle brands.
With titles like #StayHomeStayInspired and Boost Your Superpowers – 3 Best Healing Stones for Busy People, the agency shows that it has the ability to create content that resonates with a lifestyle brand’s target audience. By producing content that is both informative and entertaining, Bonny demonstrates its expertise and strengthens its brand identity in the minds of potential clients.
High social media efforts
Social media accounts are a powerful tool for businesses, but simply treating them as free advertising space may mean missing out on significant opportunities. Social media marketing has the potential to improve customer retention by keeping businesses top-of-mind for interested consumers.
To leverage this potential, businesses need to provide valuable content that engages and resonates with their target audience. Your blog posts likely contain valuable information that would interest your audience, so you can repurpose that content to suit your social media feed.
For instance, you can create social media graphics highlighting the most useful insights from your blog posts. According to experts, small businesses that blog have 79% more Twitter followers compared to those that don’t.
Maintain client relationships
Customers tend to trust what they know, and that’s where blogging comes in. Unlike ads or landing pages, blogging offers customers the chance to learn more about your company.
By sharing high-quality content and answering frequently asked questions, you can give your customers insight into your brand and demonstrate your expertise in your industry. This builds trust and makes customers more likely to choose your product or service.
By sharing valuable information, the agency both helps its readers and demonstrates its value as a business partner.
Drive conversions
Blogging can bring long-term benefits to businesses in several ways. Unlike advertising, which yields immediate results, it may take six to twelve months of consistent blogging before corporate blogs start generating a positive ROI.
However, as blogs grow in size and scope, they can become increasingly powerful, offering a longer lifespan than ads. As a matter of fact, 56% of marketers consider blogging as an effective marketing strategy, and 10% believe that it delivers the highest return on investment among all marketing tactics.
To make the most out of it, you should strategically showcase one of your blog posts at the top of your homepage. The post encourages site visitors to explore the products further. As shown in the “top navigation flows” report below, this approach has been effective in driving traffic to the product pages.
