In today's world of e-commerce, processes and trends are constantly changing. Keeping afloat with the latest and best ideas is the only way to get ahead.
Attitude and expectations of e-commerce develop and advance and to facilitate that, we've put together a post of all the e-commerce statistics you need to know in 2019.
When you're informed with all the information you need you'll have the chance to grow and develop your e-commerce store to take it to new heights.
E-commerce demographic and buying behaviour statistics
You might have a clear idea of your e-commerce demographics but how does your store compare to others?
Payment and pricing statistics
How much are your customers willing to pay and what pricing strategies should you use?
- By 2040, 95% of purchases will be through eCommerce
- 65% of Consumers use price comparisons on mobile while in a physical store
- In 2018, E-Commerce sales accounted for 11.9% of all retail sales in the whole world
- Over 254 million active PayPal accounts in The World
- Users who click on product recommendations lead to a conversion rate that is 5.5 times higher than users who don't click
E-commerce review statistics
Generating reviews on your e-commerce store encourages other potential customers to buy from you too.
E-commerce email marketing statistics
- Email accounts as the biggest source of traffic to eCommerce sites after organic
- Users who read one welcome email will go on to open at least 40% of emails from the same brand in the following 180 days
- Only 51% of the UK's top eCommerce brands are sending dedicated emails!
- 80% of consumers like to tey receive retail emails recommending products to them based on previous purchases
- 91% of Americans want to receive promotional emails.
Mobile commerce statistics
Small vs large retailers
How do small retailers compare to larger retailers like Amazon? Are the strategies the same?
E-commerce statistics: Customer loyalty
Keeping your customers loyal is a tricky task when there are so many opportunities for them to purchase from another vendor.
Abandoned cart statistics
When a customer lands on your site, browses your products and then fails to make a purchase, it's known as an abandoned cart.
source: https://www.oberlo.com/blog/ecommerce-statistics-guide-your-strategy
E-commerce website statistics
Getting your e-commerce website set up with nice product photography and descriptions is a great way to convince users to purchase from you instead of your comptitors.
E-commerce customer service statistics
Customer service is a crucial element of e-commerce that can set your store apart from all your competition.
Takeaways
Now that you're equipped with the various e-commerce statistics you can start making incremental changes to your store to ensure that it grows and expands at the rate you'd like it to.
