You want to make your business stand out, you want to entice customers in? Well, the best way to do this is through your window display, it has immediate impact when a person looks at a shop and is hugely important. Display Fix have come up with 5 ways to make sure that your window display is more attractive and eye catching than others.
- Make a statement. Take a look at the other window displays around your shop and decide what is missing, what would improve them and use this to come up with your own unique idea that separates you from your competitors.
- Display products at eye level. Pretend you’re a customer and walk past your shop window, where are your eyes naturally drawn to? This is where your products should be focused.
- Change the display regularly. Customers expect to see fresh ideas and products in shop windows, so make sure you are changing the displays regularly. This will also keep shoppers interest and hopefully entice them in time and time again.
- Focus on the art of it, the rest will take care of itself. If you are creating a display that is really stunning and attractive, people will naturally be interested and hence drawn to the products within the display.
- Use spotlights to highlight important parts of display. Lighting is very important and can be a great way to draw the shopper’s attention to the products. Spotlights give a very controlled beam of light, which is often useful in window displays.
