To organize an exhibition is the most exciting element of marketing. While planning it, the biggest decision for a company is choose correct stand design. Thus start the process of choosing the design 4 to 6 months before the display date of your exhibition. If you intend to purchase or take a display stand on rent from suppliers start by finding answers to certain simple questions like: What is the past of the supplier? What reputation he holds in the market? Does he offer the exhibition design services that you were looking for? Does he give product guarantee? Does he keep stands that are easy to assemble and transport? What are the costs of stands going on in the market? Are options available to hire the stands? This will help you to choose a good supplier.
1]Budget: Every act depends on your budget. Determine the budget so as to determine what type and size of stand is needed by you. Also consider how you want to portray your company’s image. Budget will help the designer to make a realistic layout of the stand.
Space utilization: Choose a display that makes optimum use of space so that you outshine amongst your competitors. Also consider the preference of your audience. If the display is spacious then you can put on more details.
2]Brief the designers: While choosing the best design stand do not rely on only one designer. You must brief at least 4 to 5 stand designers what kind of design you want or you have thought. This will help you to have variety of designs to choose. If you assign work to 4 to 5 designers and still no one creates a design of your choice there is a possibility that you might not have briefed them appropriately initially. Remember you always get what you have put in. There are many designers available but make sure you select a professional designer who has relevant experience of this field and a proven record in 3D design. A design brief is layout of the exhibition stand that you personally explain the designer. It is backed up with written documents having details of the objectives of your exhibition. There may be situations where the client may not be right and so the briefing process must be a two way dialog so that the designer may lay down his points as well. May be the designer has better ideas as he is a professional. Brief the designer with few basics first like name of the show, date, venue, stand number, corporate id, location of the stand at the site, its size, for how many days it will work, its configuration etc.
3]Company Profile: Take efforts to explain the designer what your company is all about. Give him an outline of your business so that his job of designing as per your expectations becomes easy. Information like for how long you have been carrying out that business, what is your specialization in the market, what is the labor turnover etc. must be given.
4]Aim: Clarify the purpose of your exhibition like to enhance sales, increase clients, to launch a new product or to develop public relations.
Products: The most important thing a designer should know is the product details like what products will you display at the exhibition? Also, provide the designer with product brochures. Tell the designer if you want a short video screening there.
5]Products: The most important thing a designer should know is the product details like what products will you display at the exhibition? Also, provide the designer with product brochures. Tell the designer if you want a short video screening there.
Author Bio:
Anna Gallagher is a professional writer whose passion is designing,digital media & event hosting.She is a marketing expert and regular contributor to Business sites. She likes articles on designing and advertising industry and has been part of many blogs.
