Trade shows – aka. “trade fairs” and “expos” – are an extremely lucrative and cost-effective way to promote brands, showcase new ideas and examine rising market trends. A 2011 study showed that trade shows in the US account for more than $33.7 billion in direct spending alone.. Trade show involvement offers a multitude of promotional benefits and segues into the marketing world. Let’s examine five of them.
Infographic Source: Signworld USA
