Content creation is one of the pillars of a strong Toronto-based SEO and online reputation management strategy. Without strong, clear, and concise content, your readers get lost, your audience becomes confused, and your customers may turn elsewhere to find what they need.
If that isn’t enough of an incentive, Google has expressly stated that it penalizes websites which feature duplicate content and that it rewards websites which consistently produce original content with higher rankings in their searches.
How can you be sure that the content you’re creating is eye-catching and worth reading? Below are five key points to consider when you look at your content strategy:
1 – Relevant and Useful Content Creation
In order to create content that search engines love, and that will boost your SEO in Toronto, it should always be useful and relevant to the intended audience. Since a search engine like Google wants to provide the most relevant results to people entering keywords, it makes sense to keep your content as relevant as possible, to end up higher on the results page. Keeping the content in line with the title is a good start when it comes to being useful and relevant.
2 – Create Engaging Content
An engaged reader will stick with your post until the last syllable, but the only way to make sure that they do so is to focus on creating eye-catching and interesting content. How can you accomplish that every time? Here’s how:
Include questions to get visitors thinking about the statements you’ve made in your post.
Lead with a strong introduction, which could include a question you plan to answer or a statement about what you plan to say.
Including personal anecdotes or weaving a story into your post not only adds a relatable element to your content, but stories also help clarify topics which may seem nebulous or confusing. A good Toronto SEO agency would advise you to write in the 2nd person, so the reader feels like you are speaking directly to him, upping the engagement factor even more.
3 – Be SEO-Friendly
SEO stands for “Search Engine Optimization”, and refers to a variety of ways that you can optimize the content on your website to rank higher and be found faster than other websites in search engine results. Some ways you can be SEO-friendly are:
- Use headers (H1, H2, etc.) with relevant keywords
- Break content blocks down into paragraphs
- Include links to your content and reputable websites in your copy
- Include images, video, and other forms of media
4 – Double-Check Your Grammar and Spelling
When you’re writing in a flurry it can be easy to overlook a misspelled word or an out-of-place comma, so take the time to read and re-read your content before you hit publish. One handy trick is to write, walk away for a few minutes or focus on another task for a while, and then give it a once-over with fresh eyes.
5 – Consider the Length
Whether it is to boost your Toronto SEO or keep your readers interested, the length of your posts and pages must be taken into consideration. Generally, 400 to 600 words for a blog post works well to get found in search engines, but longer pieces are also beneficial when writing detailed information and to establish authority in your niche.
Follow these tips with your content and you’ll be able to increase leads and conversions and keep your Toronto SEO at a level that makes you happy.
