I am sure that there is no need for me to explain why any business should utilize Social Media in present times. All the debates as to if Social Media Marketing is worth the time or not have died couple of years back as everything has literally moved on to Social Media. Time has come to a situation when the benefits of social Media marketing can no longer be ignored.
Day by day, more and more businesses understand the benefit of Social Media Marketing and have started utilizing the impact, which it can provide to their business. But are they getting it all?
Even though a lot of businesses have social media presence and involve with their audience at some level, sadly not many are reaping the benefits to the maximum. It is not that they are not capable of doing it; it is just that Social Media is very dynamic and the insight has to be impeccable to create a great impact, generating max benefits through Social networks.
Inspite of ever changing Social Media arena, there are few things, which never change, and few key factors, which always help in increasing performance of your Social Media campaigns. You can take help of the factors mentioned below & improve your Social Media campaign's efficiency.
1) Time it Right
This is one of the most basic principles, which surprisingly a lot of people tend to miss. I mean come on, if you will call me at 2 PM, I will receive your call but if you call me at 3 AM, chances are high that your call will go unanswered. No matter how important your call is, it probably will be ignored.
Similarly, no matter how great your ad is and how awesomely it will benefit your audience, if your timing is wrong, your ad campaign will fail.
It is obvious that when you are at beginning of campaign, you will not have analysis of time based response, you will just have to post your ads at random times and observe what time you get most engagement from your target audience.
You can probably also follow the trends discovered through various online case studies but it is always best to wet your feet and strategize ahead. But, it is very important for you to check your campaign's performance closely and tweak it accordingly.
2) Choose your Battlefield right
It is an undeniable truth that every Social Media platform works more for certain kind of businesses. For example, if you are running a jewelry business, a fashion store or any other business, which works through images, Instagram can do wonders to your business.
Facebook emphasizes on a wider segment of business giving more room for text. You can utilize live videos and Business pages to leverage it better to reach out to your target audience.
Thus you need to analyze what kind of business you have and on which platform you will be able to indulge with your audience in best way possible.
Once you do that right, your business will reap the sweet fruits of Social Media Marketing.
3) Emails: A way to go beyond regular
Some people say that Email is old school but breaking this myth, a survey conducted by Exact Target claims that 91% of people check their emails daily and it is still a preferred medium of many businesses. Well, until this figure changes, you might want to reconsider and as it is rightly said by someone, "The money is in the list".
You can utilize Social media, offering incentive or lead magnet for customers to join your email list and when you have their email address (along with consent), you can count on being able to reach out to them when you need to. Sounds great right?
4) Throw limelight on your Supporters
As a natural human tendency, people tend to trust peer recommendations (word of mouth) over brand messages. Though this may seem to be a challenge for major Social Media professionals (Reviews & Ratings, right), it also provides us with an amazing opportunity.
Highlight your most vocal supporters; amplify their positivity on your social media channels and showcase their testimonials to your audience.
If you can get support of people who trust your brand and figure out how to get other people to tell your story, your credibility can work as your USP, expanding your trust among your audience and getting love from your customers.
5) You are unique, stay the same
Imagine yourself standing at the edge of a road and all you see is hundreds of Maruti Swift cars passing by (same color). You may try to spot differences between the cars through their speed, the way it is moving ahead, its number or even by the color of shirt which driver is wearing.
Trust me, it won't take long for you to lose the track and feel yourself lost in the merge of identical cars.
The same things happen to your audience! They get lost in identical ads, indistinguishable content and similar looking brand communication, unable to see your brand if you are not unique.
In order to stand out from this maze, you need to add some freshness and make your customer feel different. The best performing ads always creates a powerful experience for the audience, whether it's a quiz, a video or a personalized content.
"At the end of the day people won't remember what you said or did, they will remember how you made them feel." - Maya Angelou
Do something different for your audience and they will not forget you.
We all always wish that our Social Media campaigns performed better than our previous ones. I hope these tops will help you reach closer to that dream. You also may be using some of your special strategies for running Social Media campaigns and ensuring their great performance. I will love if you share your knowledge too. So do share your tips through the comment section below.
Till then, Cheers! Go spread awesomeness on Social Media.
