If you are a marketer or entrepreneur, you are probably doing a lot (or all) of your own marketing with petty results. Bootstrapping can be a great way to save cash and learn new skills quickly that can help you grow your business, only if you have the time to execute you marketing strategy and refind it over time. However, if you don't take the right approach, you could repeat mistakes and not grow as quickly as possible.
Here are 5 great tools to help you while you do your own marketing:
Automate Marketing Tasks
You can't be in all places at one time. With modern time limits it feels like the world keeps moving and you want to get more done. The best way to do this is not to go manual but to use automation. Marketing automation is all about finding better ways to do common marketing tasks that save you time and money.
Automation uses software to create systems that run all day every day for you while you sleep. It is a passive income stream because you can set up an ad or email campaign one time and have it run forever. Just a few years ago this was not possible, but take advantage of it because it is today.
Use Facebook Ads
The small startup called Facebook in 2006 is now a global behemoth. If you use Facebook Ads right now, you can get a lot of attention focused on your brand and reach so many potential people. It used to be young techies, but now anyone and everyone could be on the platform and part of your target market.
Use SEO Techniques and Strategies
SEO might seem hard to do, but it doesn't have to be. It is all about ranking higher in the search engines. You do this a variety of ways.
First, you have great written content on your site that readers love. Secondly, make sure this content has keywords in it that are relevant to your brand. That way they will show up when people are searching in your target market. Thirdly, make sure you have high quality links from big sites that are authorities in your space. That way, you can grow more quickly without spending a dime.
Be Social
Not being on social media could be a huge mistake that's costing you. All the younger generations today are moving to social, and your target market will eventually be using it.
Leverage A Marketing Funnel
The marketing funnel is a classic principle and it hasn't changed. There are four main parts of the modern marketing funnel that you want to use if you are going to convert visitors into buyers.
First of all, always incorporate a way to get attention. Attention is great because without it you can't ever do the rest of the parts of your sales process. Attention allows you to communicate your message without distractions. To get this, use eye catching headlines and images.
Secondly, convert your buyers by getting them interested. Interest is an important factor because no one wants to be bored, especially not in marketing contexts. Talk about your customers' wants and needs and you can't go wrong.
Next, make sure you are building up desire. It is all about focusing on the positive outcomes of making a decision to buy from you. Finally, you have to include a call to action in all of your marketing.
When it comes to getting the most out of your marketing when you're doing it yourself, it can be quite a feat. However, it doesn't need to be. You can leverage the tools above and get way more from your time and money investment than ever before. That way you can sit back and relax while your profits and happiness increase.
A former business consultant and entrepreneur with over 20 years of experience and a wide variety of knowledge in multiple areas of the industry. He currently resides in the Southern California area and spends his time helping consumers and business owners alike try to be successful. When he’s not reading or writing, he’s most likely with his beautiful wife and three children.
