Evergreen SEO Tips
Using evergreen SEO tips from day one is smart. Starting a website is easy but attracting more search engine traffic is not.
In fact, creating a website is a long term commitment. You can't publish 10 or 20 blog posts and wait for an avalanche of organic traffic to your sites. It won't really help.
If you don't update your blog or website regularly, you won't be able to build a profitable website. It's as simple as that.
That being said, here are 5 evergreen SEO tips you can use to skyrocket your website's search engine traffic in 2018 and beyond.
How to Drive An Avalanche of Organic Traffic to Your Website
#1. Optimizing Old Posts to Bring More Search Traffic
Creating new content is not easy. It takes a lot of time. At an average, creating a 2,000 word article takes at least 4 to 6 hours depending upon the topic you write.
Therefore, the smartest thing you can do is to update your old blog posts. Next, optimize them for search engines to attract more visitors from search.
If you're wondering about how you can optimize your old content that sparks a flurry of comments, brings a ton of social shares and attracts a lot of search engine visitors to your site, use the following tips.
Find and Insert Relevant Keywords
The best way to bring more search traffic to your old blog posts is to perform keyword research to find highly relevant keywords. Next, insert them within your content. Improve your headlines, add more images or videos and make sure to include your newly found keywords properly throughout your content,
Ask yourself these questions while updating your old content
- Are there any words I can take out from my old blog posts? If yes, cut them out ruthlessly.
- Have I provided my customers and target audience the best information I possibly can? If not, provide more useful information.
- Is it complete and informative? If not, keep working on it.
Do Proper On Page Optimization
On page SEO is one of the most important SEO factors when it comes to increasing search traffic to your old content. Here are some of the places where you can insert your primary and secondary keywords.
- Title
- Meta description
- Image alt tags
- Subheadings such as h2 and h3
If you're a WordPress user, make sure to install a free plugin called WordPress SEO by Yoast which helps you easily optimize your blog posts for your target keywords.
#2. Always Analyze and Optimize Your Website Loading Times
Whether you know it or not, pagespeed is a ranking factor in Google's mobile-first index. If you want to attract more search traffic to your sites, make your website mobile-friendly.
Spy on your website loading times to improve your website speed and overall performance.
You can use tools like Google PageSpeed insights to find out how fast your website is loading. It also shows you how to fix your website performance related issues to improve your website speed and loading times.
Here are some of the ways to speed up your website loading times.
Use a good hosting company: No matter what blogging platform you're using, make sure to use a reliable, secure and fastest web hosting environment. Hosting plays a huge role that affects your website loading times and performance.
Use a CDN: A content delivery network (CDN) is simply a network of distributed edge servers which accelerates your content around the world to provide fastest loading experience to your website visitors no matter where they are.
Optimize images: Most people ignore optimizing their images. If you're using too many images without actually compressing their sizes, it creates burden on your hosting servers and affects your overall page loading times. You can use tools like Smush.it to easily optimize all your images and improve the website loading times drastically.
#3. Attract Inbound Links from Authority Blogs
Did you know why few websites always get 1st page rankings on search engines like Google? They attract a ton of backlinks.
Hands down, quality backlinks bring you more search engine traffic. But you can't simply create a ton of spun articles, buy cheap links from Fiverr, spam other people's emails to attract inbound links to your website.
Be Sure to Keep Evergreen SEO Tips in Mind Here!
You need to find the RIGHT ways to build high quality and authoritative links if you want to improve your website's backlink profile in this post Penguin era. That being said, here are some of the proven ways to attract highly relevant and quality links from authority sites.
Use the Skyscraper technique: Skyscraper technique is the term coined by SEO expert Brian Dean from Backlinko which quickly became one of the favorite link building strategies for most bloggers and SEOs.
It involves in 3 simple steps where you first find top performing content in your industry, create 10x content around it and promote it to the right people to create more buzz online. If you want to get more out of it, you can use this beginner's guide to skyscraper technique to attract more links with your content.
More Evergreen SEO Tips In Mind
Attract links from authority sites using the broken link building strategy: Broken link building strategy is nothing new to the world of SEO and it is still one of the most effective strategies to attract links from authority sites in your industry.
You can use tools like Link Assistant, Broken Link Checker etc to easily find a list of all the broken links of any site and connect with those bloggers to replace them with your own blog links. Just make sure they are all relevant to their website's content.
Reach out to blogs that do weekly roundups: There are so many blogs in almost every industry which are creating weekly roundup posts where they usually share the best content with their audience (by linking out to other sites).
So your job is to find out a list of all the relevant blogs in your industry which are doing weekly roundups and connect with those bloggers to get links to your site.
#4. Target Long Tail Keywords
Long tail keywords are the wave of the future. Long tail keywords are great for two reasons;
- They are easier to rank for
- They send you highly qualified visitors from search engines (people who use long tail keywords while searching are tend to mostly buy online)
Long tail keywords usually contain 3 or more keywords.
For example "best fitness apps for teenagers" is a 5 word long tail keyword which is easier to rank for when compared to a short tail keyword like "fitness apps".
If you're wondering about how you can come up with better long tail keywords to increase your organic traffic, here are few tips for you.
SEO Tools Are Key For Top Notch SEO
Get access to the right tools: Instead of using tools like Keyword Planner, you can get access to tools like SEMrush, Ahrefs, LSI Graph etc for finding better long tail keywords that are highly profitable in your industry.
The problem with most free tools like Keyword Planner is that they won't give you accurate data such as search volume, related keyword ideas, competitor data etc. That's why spending money on tools like SEMrush can be really helpful for long tail keyword research.
Ubersuggest is another incredible tool where you can get access to everything from head terms to long tail keyword phrases. You'll get hundreds of suggestions from Ubersuggest free keyword tool where you can get all the information like search volume, competition and even seasonal trends for each keyword you are looking for.
Always pick low competition keywords: Don't aim for broad keyword ideas with high search volume. It's really difficult for you to get first page rankings and drive an avalanche of search engine traffic to your websites by targeting high competitive keywords.
As a rule of thumb, pick keywords with the search volume below 1000 monthly searches. Hence, you can rank easily even if you've a new website. Just make sure to keep an eye on important metrics like CPC, Search Volume, Search volume in past 12 months. Also competition of the keyword is important if you want to find profitable keywords.
Use Google autosuggest: Google Suggest is probably one of the easiest ways to find long tail keywords. It gives you keyword ideas that most of your target audience are typing on Google search. Q
Quick Evergreen SEO Tip
If you really want to get more out of long tail keyword SEO strategy, focus on finding multiple long tail keywords to target within your content. Instead of focusing on just 2 to 3 highly competitive relevant keywords, come up with dozens of easy to rank for long tail keywords. Just make sure they are relevant to the context.
#5. Simply Create Better Content for Evergreen SEO
Creating great content is the most effective way to generate leads and organic traffic to your sites. Most B2B companies create blogs just for one thing: to generate quality leads.
Instead of writing generating content, make sure to create content that educates your customers and target audience so they'll listen to you. Once you've got their attention, it becomes easier for you to sell your products, service or literally anything online.
Here are few ways you can create great content that naturally attracts more links, organic traffic and social shares.
Create powerful headlines: Brian Clark from Copyblogger says "80% of people will read your headlines. But only 20% of those people will read the rest of your content". If you really want to create better content, focus on creating magnetic headlines. You can use tools like Portent title generator tool, Hubspot headline analyzer and so on to come up with click-worthy headlines.
Create actionable content: Don't create content sharing all the tips and techniques under the sun. Instead create actionable content where your target audience can implement few things immediately after reading your content. Remember that, most people read blogs to get answers and find solutions to their problems.
More Ways to Create Better Content
Learn the art of storytelling: Tell stories while creating content. Stories go viral. You can start your introduction with a story you know. Or share your personal experiences to instantly grab your audience attention.
Keep updating your posts: Whether you're writing product reviews, sponsored pages, landing pages or any important pages, make sure to tweak them continuously with more updated information. Add images, use better headlines, insert relevant keywords, links and more. Hence, these are a must if you really want to bring more organic traffic to your most important pages on your website. By updating your content is becomes evergreen SEO instead of old content with no SEO value.
Final Thoughts on Evergreen SEO
SEO is constantly changing. Gone are the days where you can get first page rankings by keyword stuffing, spinning articles, creating doorway pages etc. Google is getting smarter each day. Google is introducing a ton of new algorithms to give better experience to the users.
So you need to find and use the RIGHT evergreen SEO techniques such as creating long form of content. And of course, attracting quality backlinks and so on, to increase organic traffic to your sites.
Finally, let me know if you've anymore evergreen SEO tips in your mind to add by leaving a comment below.
